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Alpaca
Fintech
Alpaca is an API-first brokerage infrastructure company that lets other businesses embed commission-free stock and crypto trading into their own apps.
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Alpaca was founded in 2015 by Yoshi Yokokawa, along with co-founders with backgrounds in trading technology, based on the idea that building a fully licensed, compliant brokerage from scratch was a major barrier for fintech companies, robo-advisors, and other businesses that wanted to offer investing features to their users but did not want to become a broker-dealer themselves. Rather than building a consumer-facing trading app as its primary product, Alpaca operates as brokerage infrastructure: it holds the necessary regulatory licenses and clearing relationships and exposes trading, account management, and market data functionality through a developer-friendly API, letting other companies embed stock and, later, cryptocurrency trading directly into their own applications under their own brand. This brokerage-as-a-service or embedded-finance model has made Alpaca a common backend for algorithmic trading tools, robo-advisory platforms, neobanks, and international fintech companies looking to offer U.S. equities trading to customers outside the United States, without each of those companies needing to independently become a registered broker-dealer or build direct exchange connectivity. Alpaca's API supports both commission-free trading for retail-style order flow and more advanced functionality aimed at algorithmic and programmatic traders, including fractional shares and paper-trading environments for testing strategies before deploying real capital. The company has expanded beyond the U.S. into markets such as Japan and the U.K. through local licensing and partnerships, and has raised substantial venture funding from investors including Tribe Capital, Spark Capital, and Y Combinator, competing with other embedded brokerage and trading-infrastructure providers such as DriveWealth and Apex Fintech Solutions in the growing market for white-label investing products.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
