Updated February 24, 2026
This Privacy Policy explains our practices regarding the collection, use, and disclosure of information that you (“you” or “user”) provide to us through your use of our website located at www.augment.market (the “Website”), the Augment web and mobile application platform (the “Augment Platform”), our broker-dealer affiliate Augment Capital, LLC (“Augment Capital”), our investment adviser affiliate Augment Advisors, LLC (“Augment Advisors”), collectively referred to herein as “Augment”, and any other products or services that link to this Privacy Policy (collectively, our “Services”).
Because Augment Capital and Augment Advisors operate together to provide integrated brokerage and advisory services, we provide a single privacy notice covering both entities. Each of Augment Markets, Inc., Augment Capital, and Augment Advisors is responsible for complying with its own legal and regulatory obligations with respect to your information.
This Privacy Policy is incorporated into, and is part of, our Terms of Service which govern your access to and your use of the Services. If you have entered into a separate agreement with us, that separate agreement shall control, and only those terms within this Privacy Policy that do not conflict with such separate agreement shall apply.
This Privacy Policy describes how Augment and its subsidiaries and affiliates (as data controller collects, uses, and discloses Personal Data about individuals receiving our products and services, exploring or maintaining a business relationship with us (directly or through an intermediary such as your financial services provider, your appointed legal or other representative, or your employer), and/or using our websites or online features (each a “Site” or collectively, our “Sites”). As used in this Privacy Policy, “Personal Data” means any information relating to an identified or identifiable natural person; Personal Data is intended to cover all information subject to personal data processing and privacy laws applicable to our business. To the extent required or permitted by applicable law, by visiting or using our Sites, you consent to us collecting and processing information about you in accordance with this Privacy Policy. We may process your Personal Data based on the specific legal bases outlined the section below entitled “How We Use Your Information”. Where we require your consent for specific processing activities (e.g., marketing communications, non-essential cookies), we will request it through a clear, affirmative action (like ticking a box or clicking a button), and you may withdraw your consent at any time for processing of these activities in the future.
The Privacy Policy also describes your applicable rights and how to exercise them. You may contact us at any time with questions related to our Personal Data processing and privacy via email at contact@augment.market.
We only collect information from you/your representative or about you that is reasonably necessary for us to provide the relevant product or service, business relationship, and/or communication consistent with the nature of such product, service, business relationship, and/or communication. Based on the specific products, services, business relationship, or Sites involved as well as requirements under applicable law, we may collect any the following categories of Personal Data that you or your representative (such as your employer, financial services provider, legal representative, or company where you are an officer, director, or significant shareholder) provide to us:
We may also automatically collect the following categories of information from devices (e.g., mobile, computer, laptop, tablet) used to visit or use our Sites (“Device Information”, which in some instances may also be considered Personal Data; Personal Data and Device Information are collectively referred to as “information.”):
Based on the specific products, services, business relationship, or Sites involved (as well as requirements under applicable law), we may collect the following categories of Personal Data on our own or from third parties about you in accordance with applicable law:
Other Personal Data to the extent permitted by applicable law and reasonably necessary for the performance of our business obligations, compliance with laws, or pursuit of our legitimate business interests.
The following is an overview of Augment’s purposes for processing Personal Data. Often due to the nature of the product or service involved or the context in which the Personal Data is used, it will be apparent how we intend to use the information. Additional information about processing related to a particular product or service may be separately posted on the relevant Site or contained in the applicable terms and conditions.
We may use the information we collect for the purposes identified below. The purposes of collecting your Non-Public Personal Information and other information from you are so that we can provide our Services, operate our business, and provide you information that you request from us. This includes but is not limited to the following:
We also use your information for compliance with our company policies and procedures, for accounting and financial purposes, and as otherwise required or permitted by applicable law. If you do not provide us with information as described above, we may not be able to fulfill the applicable purpose of collection, such as completing a contemplated transaction, responding to your queries, or providing access to our Sites to you.
With respect to situations where we process Personal Data based on our legitimate business interest, to the extent required by applicable law, you have the right to object to the processing of your personal data based on a legitimate interest as legal basis. Please see the sections below regarding your rights to find out more. Where processing is based on your consent, you have the right to withdraw that consent at any time by contacting us as described in this Privacy Policy.
Where required by applicable law (including the European General Data Protection Regulation and similar laws), Augment processes Personal Data on one or more of the following legal bases:
If you object to processing based on legitimate interests, we will assess your request in accordance with applicable law.
Augment does not engage in automated decision-making based solely on automated processing that produces legal effects concerning you or similarly significantly affects you.
Certain automated tools may be used to assist with fraud detection, sanctions screening, AML compliance, risk scoring, and platform security. These tools support human decision-making and do not independently determine eligibility for services or transactions without human review.
If we were to engage in automated decision-making that materially affects you, we would provide appropriate notice and rights as required by applicable law.
Augment does not engage decision making based solely on automated processing which produces legal effects concerning any individual or similarly significantly affects any individual.
From time to time, to the extent permitted by applicable law and subject to any contractual limitations on sharing Personal Data set forth in a relevant contract for products and services, we may share your information with our affiliates, subsidiaries, business partners, customers/members (such as where we process your Personal Data in connection with your role with your employer or financial services provider), third-party service providers, and authorities in the following circumstances:
We may share your information with other parties as directed by you or subject to your consent. We may also process and share aggregated or otherwise de-identified information with other parties. For example, we may utilize survey information collected from you on an aggregated or otherwise not individually identifiable basis. We also use aggregated or de-identified information for other business purposes, including the creation and sale of other products and services to our clients and potential clients. This aggregated or de-identified information is not traceable to you, or any particular client or user, and will not be used by any third party to contact you.
Except as described herein, we do not share, sell, rent, or trade your information to our service providers or business partners for their own direct marketing purposes, unless we have explicitly given you the option to opt-in or opt-out of such disclosures.
In connection with any merger, acquisition, financing, due diligence review, reorganization, bankruptcy, or sale of company assets, Personal Data may be disclosed to prospective or actual counterparties and their advisors, subject to appropriate confidentiality and data protection obligations. Any successor entity will be required to use Personal Data in a manner consistent with this Privacy Policy or provide notice of material changes.
We process Personal Data within the scope of our marketing and market segmentation. With market segmentation, we mean that we categorize our customer base based on professional affiliations and functions, alignment with our services and products, and information gathered from public sources of information. For customers or users of our Sites, we may also use information gathered from your use of our products, services, and/or Sites for marketing purposes to market our products and services to you. You always have right to request that we stop using your personal data for direct marketing purposes.
If you no longer wish to receive marketing communications from us, you may opt-out of receiving marketing-related emails: (1) you can use the unsubscribe method provided in our communications; (2) if you created an online account when you registered to receive our emails, you may log-in to your account on the applicable Site and make changes to your communication preferences; or (3) you can opt out by updating your preferences in the Email Alert section of our Sites. In particular, you have the right to object our use of your Personal Data for direct marketing and in certain other situations (in accordance with applicable law). If you are having difficulty unsubscribing from our email marketing communications using the above methods or otherwise wish to object to certain usage, please contact us as at contact@augment.market.
We will make reasonable efforts to comply with your request as soon as reasonably practicable and as required by applicable law. Please note that we may need to retain certain information for recordkeeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by applicable law. In addition, please note that even if you opt-out of receiving marketing communications from one or all of our Sites, we may still need to send you service-related communications.
To the extent required by applicable law, in our capacity as the controller of your Personal Data, we will also provide you with the opportunity to be informed of whether we are processing your Personal Data and at any time to access, correct, update, oppose, delete, block, limit, or object to our use of your Personal Data. The foregoing rights will be afforded to you free of charge (except to the extent that your requests are manifestly unfounded or excessive, in which case, we may charge an administrative fee or refuse to meet your request). Please note that legal obligations that apply to our business – for example, financial regulations that apply to us – may prevent us from immediately deleting parts of your information. To exercise your rights, please contact us as detailed under the Contact Us heading below.
To prevent fraudulent activity, we may require you to authenticate your identity when you contact us. We will try to comply with your request as soon as reasonably practicable and within timeframes required by applicable law. Please note that in some instances, due to the nature of the information that we receive, we may require you to provide additional information that will help us identify which information is yours. For requests subject to the European General Data Protection Regulation, we will respond to your request within one month of our receipt of it. We may extend this period by two further months considering the complexity of your request or the number of requests that we have received; we will inform you of any such extension within one month of receiving your request along with the reasons for the delay and information about your right to file a complaint with the supervisory authority.
In general, and depending on applicable laws, you have the following rights with respect to our processing of your Personal Data:
Right to access, rectification, erasure, and restriction of processing. You have the right to request:
However, there might be requirements under applicable law or other reasons that prevent us from immediately erasing your Personal Data. In such cases, we will stop using your Personal Data for any other reasons than to comply with the applicable law or the relevant other reason.
Right to restrict processing: This means that we temporarily restrict the processing of your Personal Data. You have the right to request restriction of the processing when:
We will take all reasonable and possible actions to notify any recipients of your Personal Data regarding any rectification, erasure, or restrictions carried out by us. At your request, we will also inform you of the third parties with which we have shared your Personal Data (if any).
We take reasonable technical, administrative, and physical security measures to protect your information, including applying generally accepted industry standards to protect the information submitted to us during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage is 100% secure, so we unfortunately cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure (e.g., if you feel that the security of any account you might have with us has been compromised), please contact us immediately as detailed under the “Contact Us” heading below.
We also maintain a written incident-response program designed to identify, respond to, and remediate actual or reasonably suspected unauthorized access to or use of customer information. Where required by applicable law or regulation, including the U.S. Securities and Exchange Commission’s Regulation S-P, we will provide notice to affected individuals of certain security incidents involving their information within the time periods and in the manner required by such laws and regulations.
Some of the parties with which we may share your information, as detailed in “How We Share Your Information”, may be located in countries that do not provide an equivalent level of protection as your home country. If we transfer Personal Data outside of its country of origin, we have implemented controls designed to ensure that such transfers are lawful and that your data remains protected by appropriate cross-border transfer solutions to provide adequate protection for transfers of certain personal information, including the European Commission’s Standard Contractual Clauses (available at https://commission.europa.eu/publications/standard-contractual-clauses-international-transfers_en). To the extent permitted by applicable law, by using our Sites, and providing us information about you, you consent to the international transfer of your information as described above.
We will retain your Personal Data only as long as reasonably necessary for the purpose(s) for which it was collected. The criteria used to determine our retention periods include:
Personal Data collected for marketing purposes is retained until you withdraw your consent. If you want additional information about retention periods for your Personal Data, please contact us as described herein.
When you use our Platform, Sites or Services, we along with our affiliates, subsidiaries, and third-party service providers may use “cookies” and similar technologies or others as they may develop over time (e.g., log files, clear gifs, pixel tags, and Flash LSOs) (collectively, “technology”). This technology may involve placing small files/code on your device or browser that serve a number of purposes, including remembering your preferences (e.g., language) and generally improving your experience on our Sites. For example, we may use such technology to:
Cookies. A cookie is a small text file saved on your device or browser. Some of these cookies are necessary for the functioning of our Sites (known as “strictly necessary” cookies), while others are not (known as “non-essential” cookies). Some cookies (known as “persistent cookies”) will remain on your device until you delete them, while others (known as “session cookies”) are automatically erased when you exit your Internet browser. We do not link the information we store in cookies to you or your personal information.
You can set your device or browser to accept or reject most cookies, or to notify you in most situations that a cookie is offered so that you can decide whether to accept it. However, if you block cookies, certain features on our Sites may not function. Additionally, even if you block or delete cookies, not all tracking will necessarily stop.
We may place or recognize technology on your browser or device when you visit our Sites for purposes of serving you targeted advertising (also referred to as “online behavioral advertising”). We also work with third-party advertising companies who place their own cookies or similar technology on your browser or device when you visit our Sites and other websites to serve customized advertisements to you as you browse the Internet. As noted above, you can set your device or browser to accept or reject most cookies, or at least notify you in most situations that the technology is offered. As an additional step, these advertising companies may participate in one of the following advertising industry self-regulatory programs for online behavioral advertising, with corresponding user opt-outs:
Please note that even if you reject such technology, you may continue to receive advertisements, but the advertisements will not be tailored to your browsing activities and interests.
Log Files. We automatically gather log files, such as your IP addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp, and clickstream data when you use our Sites. We may combine information from log files with your information.
Clear GIFs (Web Beacons/Web Bugs/Embedded Pixels). Clear GIFs are embedded on our Sites and are about the size of the period at the end of this sentence. The information collected by these technologies is associated with other technology and information, but only for internal tracking purposes only. We do not disclose any such tracking information outside of Augment.
Flash LSOs. Flash Local Storage Objects (“Flash LSOs” or “Flash Cookies”) display content based upon your preferences for how you like to view our Sites. Flash LSOs are different from browser cookies in relation to the size, types, and storage of collected information. Cookie management tools provided by your browser will not remove Flash LSOs.
Third-party applications and APIs. We also offer and deliver services, content, or interactive features through and/or using third-party application programming interfaces, gadgets, and/or extensions that are hosted on our Sites or through other third-party websites or social networking platforms. When you use these services, products, applications, or otherwise connect with, or “accept” or “allow” third-party applications, networks, platforms, or services through our Sites, you are authorizing those third parties to receive your information and additionally to potentially share any or all of your information with us, based on your privacy or other settings on the particular third-party network or platform. Any information we receive by these means will be treated and/or processed according to this section and the Privacy Policy generally.
If you choose to use our referral service to tell someone about our products or services or Sites, we will ask you for that person’s name and email address. We will send your referral a one-time email to invite him/her to access the Site or with information about the product or service, and store his/her email address for the sole purpose of sending this one-time email and tracking the success of our referral program. Your referral may contact us as detailed under the “Contact Us” heading below to request we remove this information from our database.
Our Sites may contain links to other websites or services that are not owned or controlled by Augment, including links to websites of our advertisers, sponsors, and partners. This Privacy Policy only applies to information collected by our Sites. We have no control over these third-party websites, and your use of third-party websites and features are subject to privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third-party websites linked to or from our Sites. Your use of third parties’ websites linked to our Sites is at your own risk, so we encourage you to read the privacy policies of any linked third-party websites when you leave one of our Sites.
We may use third-party payment services to process purchases made through the Sites. If such service is made available and you wish to make a purchase through the Site, your Personal Data may be collected by the third party (and not by us). In that case, the information you provide to the third party will be subject to that third party’s privacy policy and not this Privacy Policy.
None of our Sites are targeted for use by children under the age of sixteen. We do not target any of our products or services or Site content/features for use by children of such age.
To ensure compliance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), Augment provides the following disclosure regarding the collection, use, and sharing of personal information of California residents.
Categories of Personal Information Collected, Purposes of Collection and Use, and Sharing Practices:
Augment retains personal information for as long as necessary to fulfill the purposes outlined above, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention period depends on the nature of the information and legal requirements.
Subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights:
To exercise any of these rights, please contact us via email at contact@augment.market identity before processing your request to protect your privacy and security.
Note: This disclosure is provided in accordance with the CCPA and CPRA requirements and reflects Augment’s commitment to transparency and the protection of your personal information.
The following Consumer Privacy Notice applies to you if you are an individual who resides in the United States and uses Augment services for your own personal, family, or household purposes.
Contact us at contact@augment.market.
We may transfer Personal Information to other countries, for example, for customer service or to process transactions. California: The California Consumer Privacy Act of 2018 (CCPA) permits consumers who are California residents to ask businesses covered under the CCPA about Personal Information it has collected about the consumer, submit an access or deletion request, and opt-out of the sale of Personal Information, if applicable. These provisions do not apply to personal information collected, processed, shared, or disclosed by financial institutions pursuant to federal law such as the Gramm-Leach-Bliley Act. Please see our “For California Consumers” notice for more information. Contact us if you have questions about our privacy statement, this consumer notice, or your Personal Information. If your Augment account or profile has a California mailing address, we will not share Personal Information we collect about you except to the extent permitted under California law. Vermont: If your Augment account or profile has a Vermont mailing address, we will not disclose information about your creditworthiness to our affiliates and will not disclose your personal information, financial information, credit report, or health information to nonaffiliated third parties to market to you, other than as permitted by Vermont law, unless you authorize us to make those disclosures. Nevada: If your Augment account or profile has a Nevada mailing address, we are providing this notice pursuant to Nevada law. If you prefer not to receive marketing calls from Augment, contact us at contact@augment.market with “Nevada Marketing Notice” in the subject line.
Except to the extent limited by applicable law, we reserve the right to update this Privacy Policy to reflect changes to our information practices by posting notice of the update on our Sites. Unless otherwise noted, any updates will become effective 30 days after posting the updates to the Privacy Policy and apply to all information collected about you. If we make any changes to this Privacy Policy that materially impact previously collected information about you, we will, to the extent that we have your email address, notify you by email.
We will provide you with this clear and conspicuous Privacy Notice describing our privacy policy and practices when you first become a customer of Augment or its affiliates, and at least annually thereafter during the continuation of your customer relationship with us.
Periodically we may revise our Privacy Policy, and will provide you with a revised policy if the changes materially alter the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of nonpublic personal information other than as described in this notice unless we first notify you and provide you with an opportunity to prevent the information sharing.
If you have any questions about this Privacy Policy or information we have collected about you, or if you wish to exercise any of your rights, including California Consumer Rights as described above, please contact us by email at contact@augment.market or by postal mail at:
Augment Markets, Inc.
1204 San Antonio Street, Floor 2
Austin, TX 78701