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Amperity
Data Analytics
Amperity is a Seattle-based customer data platform that helps large consumer brands unify and clean customer data from disparate systems to power marketing and personalization.
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Amperity was founded in 2016 by Kabir Shahani, Barry Padgett, Derek Slager, and Demian Bellumio, several of whom had previously worked at data and analytics companies including Big Fish Games and Chartio, based on the recognition that large consumer brands typically have customer information scattered across many disconnected systems, such as e-commerce platforms, point-of-sale systems, loyalty programs, and email marketing tools, with no reliable way to know that a given customer's records across those systems all refer to the same person. This fragmentation makes it hard for brands to build a complete view of any individual customer's relationship with the company, which in turn limits the effectiveness of marketing personalization, customer service, and analytics. Amperity's core technology uses machine learning-based identity resolution to stitch together these fragmented records into a single, unified customer profile per person, even when the underlying data uses inconsistent names, emails, or other identifiers across systems, and then makes that unified data available for use in marketing campaigns, personalization engines, and customer analytics tools. The company has focused heavily on large enterprise retail, hospitality, and consumer brands, including well-known names in apparel, restaurants, and travel, where customer relationships span many channels and touchpoints and where even modest improvements in marketing targeting can have significant revenue impact given the scale of these businesses. Amperity has positioned itself as a first-party data foundation for brands navigating the decline of third-party advertising cookies and increasing consumer privacy regulation, emphasizing that owning and properly unifying first-party customer data is increasingly a competitive necessity. The company has raised substantial venture funding from investors including Tiger Global, Madrona Venture Group, and Penny Jar Capital, reaching a valuation in the billions of dollars.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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