Companies
/
AppDirect
Enterprise Software
AppDirect is a San Francisco-based commerce platform that helps telecommunications companies, technology vendors, and channel partners sell and manage subscription software and services.
$1.2B
-$3.28
16.55%
30 days ago
$19.81
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
Sign up with Augment to see the latest market activity.
AppDirect was founded in 2009 by Daniel Saks and Nicolas Desmarais, initially positioned as a marketplace and app store platform that let companies, particularly telecommunications carriers and managed service providers, offer their customers a curated catalog of third-party cloud software products such as productivity suites, security tools, and business applications, all managed and billed through a single unified platform rather than requiring customers to purchase and manage each subscription separately. The core insight was that as software increasingly moved to subscription-based, cloud-delivered models, the companies that had traditionally sold telecom and IT services to small and medium businesses needed a way to package and resell this growing universe of cloud software without building their own commerce and billing infrastructure from scratch. Over time AppDirect broadened from primarily a consumer-facing marketplace model into a more general subscription commerce and billing platform, supporting complex bundling, usage-based billing, and multi-vendor supply chains relevant to telecom operators, managed service providers, and software vendors that sell indirectly through channel partners rather than directly to end customers. The company's platform handles the operational complexity of managing recurring billing, partner commissions, and product catalogs across potentially large and constantly changing sets of vendor products, letting large telecom carriers in particular offer their small business customers a broad menu of cloud services under a single monthly bill. AppDirect has built a significant customer base among telecommunications companies globally looking to diversify beyond core connectivity services into higher-margin software and digital services resale. The company has raised substantial venture funding from investors including Foundation Capital, Toba Capital, and iNovia Capital, reaching a valuation in the billions of dollars, and competes with other subscription commerce and billing platforms as well as telecom-specific vendors in the broader "everything-as-a-service" commerce infrastructure category.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
No news available for this company.
