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Assembly
Enterprise Software
Assembly is a Culver City, California-based e-commerce software company providing marketplace intelligence, advertising, and analytics tools for online sellers and consumer brands.
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Assembly was founded in 2019 and grew quickly by combining organic product development with an active acquisition strategy, buying up a series of smaller e-commerce software companies to assemble a broader suite of tools for brands and sellers operating on online marketplaces such as Amazon. The company's offerings span marketplace intelligence and performance analytics that help brands understand how their products are performing across different online sales channels, advertising management tools for optimizing paid placement and sponsored product campaigns on marketplaces, and an influencer and affiliate partnership platform connecting brands with content creators to drive product discovery and sales. Assembly's acquisitions have included Refersion, a New York-based influencer and affiliate marketing platform; OrderMetrics, a San Francisco-based e-commerce analytics business; and MetaMuse Labs, doing business as Prestozon, which manages Amazon advertising campaigns on behalf of sellers, among several others, reflecting a roll-up strategy aimed at giving brands a more complete, unified set of tools for managing complex, multi-channel online selling operations rather than requiring them to stitch together many disconnected point solutions. The company's major clients have included large global consumer goods companies such as L'Oréal and Unilever, alongside many smaller and mid-sized e-commerce brands, reflecting demand across the full spectrum of company sizes navigating the complexity of modern online marketplace selling. In 2021, Assembly received a significant capital injection from private equity firms Advent International and Providence Strategic Growth Capital Partners that valued the company at more than $1 billion, funding that the company said it would use to continue product development, pursue further acquisitions, and expand headcount, as e-commerce brands have increasingly needed sophisticated software to compete effectively across a growing and increasingly complex set of online marketplaces and advertising channels.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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