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Attentive
Enterprise Software
Attentive is a San Francisco-based mobile marketing platform that helps brands send personalized SMS and email messages to drive customer engagement and sales.
$2.18B
+$9.46
1,935.05%
30 days ago
$0.49
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Attentive was founded in 2016 by Brian Long and Andrew Jones, entering the SMS marketing category based on the observation that text messages can achieve dramatically higher open rates than email, making SMS an especially effective channel for time-sensitive promotional messaging, cart abandonment reminders, and other marketing communications aimed at driving immediate customer action, while also requiring careful attention to consent and regulatory compliance given SMS messaging's more strictly regulated legal framework compared to email marketing. Attentive's platform lets e-commerce and retail brands build and grow their SMS subscriber lists, then send targeted, personalized text message campaigns informed by individual customer behavior and purchase history, while also providing broader email marketing capability that lets brands coordinate messaging across both channels from a single platform. The company has expanded its AI capabilities to help brands write more effective message copy and better predict which messaging strategies will resonate with different customer segments, addressing the operational challenge that effective SMS marketing requires more concise, carefully crafted messaging than longer-form email content typically demands. Attentive has raised substantial venture funding from investors including Sequoia Capital and Bain Capital Ventures, reaching a valuation exceeding $13 billion at its peak, competing with other e-commerce marketing platforms including Klaviyo and Postscript in the SMS and cross-channel marketing category.
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