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Automatic Labs was a connected car startup that made a plug-in device and app letting drivers track vehicle diagnostics, driving habits, and location, before being acquired and later discontinued.
$820M
-$27.95
75.04%
30 days ago
$37.24
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Automatic Labs was founded in 2011 by Thejo Kote, Ljuba Miljkovic, and Micah Lemonik, developing a small hardware adapter that plugged into a car's OBD-II diagnostic port, the same standardized port mechanics use to check for engine problems, paired with a smartphone app that let everyday drivers access vehicle diagnostic information, track fuel efficiency and driving habits, receive crash notifications, and locate their parked car, functionality that was notably ahead of when many of these features became standard in newer vehicles' own built-in connectivity systems. The company's product addressed a gap for owners of older vehicles lacking factory-installed connected car features, letting them retrofit many of the same location tracking, diagnostic, and safety notification capabilities that newer vehicles increasingly included natively, though this same trend of automakers building connectivity directly into new vehicles gradually reduced the addressable market for aftermarket adapters like Automatic's over time. Automatic was acquired by SiriusXM in 2018 for a reported price well below its earlier private funding valuation, and the product and associated app were later discontinued entirely as SiriusXM shifted its connected vehicle strategy, illustrating a common pattern in early hardware-based Internet of Things products being displaced as their functionality became a standard, built-in feature of the devices or vehicles they were designed to augment. Automatic had previously raised venture funding from investors including Shasta Ventures and Comcast Ventures.
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