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BeReal
Media & Entertainment
BeReal is a French social media app that prompts users to share a single unedited photo of whatever they're doing at a random moment each day, positioned as an antidote to curated social media.
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BeReal was founded in 2020 by Alexis Barreyat and Kevin Perreau in Paris, building on Barreyat's earlier experience with a photo-based app called Umoji, with a deliberately contrarian design philosophy relative to dominant social platforms like Instagram and TikTok, which the founders argued had drifted toward heavily curated, filtered, and algorithmically optimized content that no longer reflected users' authentic daily lives. BeReal's core mechanic is simple and constrained by design: once per day, at a randomly chosen time, the app sends all users a simultaneous notification giving them a two-minute window to take and post a photo using both their phone's front and back cameras at once, capturing both themselves and whatever they're looking at in that moment, with no filters, no ability to browse and pick a flattering photo after the fact, and no way to see friends' posts until you've posted your own. This design was intended to counteract the curation and performance dynamics that critics had increasingly leveled against traditional social media, instead emphasizing spontaneity and authenticity over polished self-presentation, a pitch that resonated particularly strongly with younger users, especially college students and Gen Z users in the U.S. and Europe, driving a rapid viral growth period in 2022 that made BeReal one of the most downloaded apps in multiple countries. The company faced the common challenge many buzzy social apps encounter of sustaining engagement and growth after an initial viral spike, as novelty wore off and some competitors, including Instagram and Snapchat, introduced their own similar "dual camera" or authenticity-oriented features. BeReal raised substantial venture funding, including a large round led by DST Global that valued the company at roughly $600 million at its peak, and the company was acquired in 2024 by French mobile gaming and technology holding company Voodoo, which has continued to operate and evolve the app, including introducing advertising and other monetization features.
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