Companies
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BetterUp
Enterprise Software
BetterUp is a San Francisco-based company providing personalized coaching and mental fitness programs to employees, delivered through a network of professional coaches and a digital platform.
$2.96B
+$3.40
1,413.62%
30 days ago
$0.24
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BetterUp was founded in 2013 by Alexi Robichaux and Eddie Medina, based on the observation that professional coaching, historically an expensive perk reserved almost exclusively for senior executives at large companies, could meaningfully improve a much broader range of employees' performance, engagement, and wellbeing if it could be delivered more affordably and at scale using a combination of technology and a large network of vetted, credentialed coaches. BetterUp's core product connects employees at client companies with one-on-one virtual coaching sessions focused on areas such as leadership development, stress management, career growth, and broader mental fitness, delivered through video calls scheduled via BetterUp's platform, alongside supplementary digital content and assessments intended to reinforce coaching sessions between meetings. The company has marketed its offering primarily as an employee benefit that large and mid-sized companies purchase for their workforce, positioning coaching not as a remedial intervention for struggling employees but as a proactive tool for developing high-potential employees and supporting overall workforce wellbeing and resilience, a framing that helped it expand into human resources and benefits budgets at a wide range of corporate customers beyond only executive development programs. BetterUp has published and promoted its own research on workplace mental health, resilience, and the return on investment of coaching interventions, using this research as part of its sales and marketing efforts to justify coaching as a science-backed investment in workforce performance rather than a soft or unquantifiable perk. The company expanded its offerings over time to include team-level and organizational coaching and development programs in addition to individual coaching. BetterUp has raised very substantial venture funding from investors including ICONIQ Growth, Sequoia Capital, and the Chan Zuckerberg Initiative, reaching a valuation exceeding $4 billion.
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