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Black Unicorn Factory
Enterprise Software
Black Unicorn Factory is a Los Angeles-based, self-described Black-owned pre-IPO business accelerator and equity crowdfunding platform that has publicized multi-billion-dollar valuations for itself.
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Black Unicorn Factory was founded in 2020 by Johnny Stewart in Los Angeles, describes itself as a Black-owned pre-IPO business accelerator with a stated mission of helping startups, particularly those founded by underrepresented entrepreneurs who the company argues have historically faced discriminatory barriers to accessing traditional venture capital, prepare for eventual public stock market listings. The company has promoted a distinctive "Follow Me for Equity" program, under which individuals can reportedly earn stock or equity in companies within the Black Unicorn Factory ecosystem simply by following those companies on social media for a sustained period, a model the company frames as democratizing access to startup equity for everyday people who lack the capital traditionally required to become an investor. Black Unicorn Factory has issued a series of press releases over several years announcing rapidly escalating self-reported valuations for the company itself, including figures ranging from roughly $6 billion in 2021 to as high as $18 to $20 billion by 2025 and 2026, along with announcements of large stock-for-stock "barter" transactions with a related entity called BarterVentures, and stated plans for a direct listing on a major U.S. stock exchange. These figures and structures are unusual relative to how valuations are typically established for venture-backed companies, which are generally set through arm's-length transactions with independent institutional investors rather than self-reported appraisals or non-cash stock exchanges between affiliated parties, and Black Unicorn Factory's public claims have not been independently corroborated by the kind of institutional venture capital, private equity, or public market validation that typically accompanies valuations of that scale for other companies profiled here. Readers evaluating claims about the company's financial position or opportunities to invest should apply the same scrutiny they would to any investment opportunity and consult independent, verifiable sources and licensed financial or legal professionals before making decisions based on the company's own public statements.
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