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Bluevine
Fintech
Bluevine is a fintech company providing small business banking, lines of credit, and other financial products aimed at underserved small and medium-sized businesses.
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Bluevine was founded in 2013 by Eyal Lifshitz, Nir Klar, and Eitan Weisberg, initially focused on providing invoice factoring and lines of credit to small businesses that often struggled to access working capital financing from traditional banks, which have historically found small business lending, particularly smaller loan sizes, to be relatively costly and unprofitable to underwrite and service using conventional processes. The company's technology-driven underwriting approach aimed to make faster credit decisions and offer more accessible financing to small businesses than many traditional banks were willing or able to provide, particularly for newer or smaller businesses that might lack the extensive credit history or collateral traditional lenders often require. Bluevine expanded significantly beyond its original lending products into full digital business banking, launching a business checking account product that has become a significant part of its business, offering features such as higher-than-typical interest rates on account balances, no monthly fees, and integrations with popular small business accounting and payment tools, positioning itself as a comprehensive digital banking alternative for small businesses that might otherwise bank with a traditional bank offering limited digital tools and higher fees. The company has partnered with FDIC-insured chartered banks to provide the underlying deposit accounts, a common structure for fintech companies offering banking products without being a chartered bank themselves. Bluevine's combination of lending and banking products has positioned it to serve small businesses across their full relationship with a financial institution, from working capital financing to day-to-day operating accounts, competing with other small business-focused fintechs such as Novo and Mercury, as well as traditional banks' small business banking divisions. The company has raised substantial venture funding from investors including Lightspeed Venture Partners, Menlo Ventures, and Citi Ventures, reaching unicorn status.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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