Companies
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Calm
Healthtech
Calm is a San Francisco-based meditation and mental wellness app offering guided meditations, sleep stories, and relaxation content through a subscription model.
$337M
+$0.40
17.79%
30 days ago
$2.27
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Calm was founded in 2012 by Michael Acton Smith and Alex Tew, entering the meditation and mindfulness app category early, before mainstream awareness of meditation apps had become widespread, with a product design emphasizing calming visual aesthetics, soothing narrated content, and simplicity, aiming to make meditation and relaxation practices approachable for a broad mainstream audience rather than positioning itself primarily toward experienced meditation practitioners. The app's core offerings include guided meditation sessions of varying lengths and focuses, such as stress reduction, focus, and anxiety management, along with "Sleep Stories," narrated bedtime stories for adults designed to help listeners fall asleep, a format that became one of Calm's most popular and recognizable features, often narrated by well-known celebrity voices. Calm expanded its content library over time to include music tracks designed for relaxation and focus, video content covering topics like gentle stretching and mindful movement, and masterclass-style content featuring well-known figures discussing topics related to mental wellness, sleep, and mindfulness. The company benefited significantly from growing mainstream awareness and destigmatization of mental health and wellness practices, as well as periods of heightened anxiety and sleep disruption during the COVID-19 pandemic that drove increased interest in accessible, low-cost mental wellness tools. Calm has pursued partnerships with employers offering the app as an employee wellness benefit, as well as partnerships with sports teams, airlines, and other organizations looking to offer wellness content to their members or customers. The company reached a peak valuation of around $2 billion following a funding round led by growth equity investors, and it competes in the consumer meditation and mental wellness app category most directly with Headspace, with which Calm has at various points been discussed as a potential merger candidate given the significant overlap and consolidation pressures within the category.
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