Companies
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Cameo
Media & Entertainment
Cameo is a Chicago-based platform that lets fans pay celebrities and other public figures to record personalized video messages for special occasions or shoutouts.
$60.5M
+$5.72
254.05%
30 days ago
$2.25
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Cameo was founded in 2016 by Steven Galanis, Martin Blencowe, and Devon Townsend, building a marketplace that connects fans directly with athletes, actors, musicians, reality TV personalities, and other public figures willing to record short, personalized video messages in exchange for a fee that the celebrity sets themselves, with Cameo taking a percentage commission on each transaction. Common use cases for these personalized videos include birthday greetings, congratulations messages for graduations or other life milestones, motivational pep talks, or simply humorous personalized shoutouts, often intended as gifts or surprises for friends and family members who are fans of the particular celebrity being booked. The platform's value proposition for the celebrities and public figures who participate is that it lets them monetize their fame and fan engagement in a low-effort, flexible way, recording videos on their own schedule from wherever they happen to be, without needing to appear at events or rely solely on traditional entertainment industry income streams like acting roles, endorsement deals, or ticketed appearances. Cameo experienced a significant surge in usage during the COVID-19 pandemic, as widespread event cancellations and social distancing measures increased demand for personalized digital alternatives to in-person celebrations and gatherings, helping the company reach a peak valuation of around $1 billion. The company has expanded beyond individual video shoutouts into other monetization formats for its roster of talent, including options for celebrities to offer live video calls, personalized advice sessions, or business-focused endorsement and marketing services through the platform. Cameo has navigated the challenge, common to many platforms built around individual internet-era celebrity and influencer engagement, of a boom-and-normalization cycle following its pandemic-era surge, and has raised venture funding from investors including Kleiner Perkins, Spark Capital, and Base10 Partners.
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