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Chroma

Artificial Intelligence
Chroma is an open-source AI infrastructure company building a vector database used to store and retrieve the numerical embeddings that power retrieval-augmented generation and other AI applications.
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Chroma was founded in 2022 by Jeff Huber and Anton Troynikov, entering the market at a time when the rise of large language models was creating significant new demand for "vector databases," a specialized type of database designed to efficiently store and search embeddings, meaning the numerical representations that AI models generate to capture the semantic meaning of text, images, or other data, and to retrieve information based on the semantic similarity of a query rather than exact keyword matching, capability that has become foundational to a common AI application pattern known as retrieval-augmented generation, or RAG, in which a language model's responses are grounded in relevant information retrieved from a company's own documents or data rather than relying solely on what the model learned during training. Chroma has positioned itself as an easy-to-adopt, developer-friendly open-source vector database, emphasizing simplicity for developers just getting started building AI applications, and has built a substantial open-source community and adoption base as retrieval-augmented generation became one of the most common architectural patterns for building practical enterprise and consumer generative AI applications since the emergence of ChatGPT and similar products. The company has offered both an open-source, self-hostable version of its database as well as a hosted, managed cloud version for developers and companies who prefer not to operate the infrastructure themselves, a common commercialization model for open-source infrastructure companies. Chroma competes in a fast-growing and increasingly crowded vector database category that includes other dedicated vector database companies such as Pinecone and Weaviate, as well as vector search capabilities that have been added to more general-purpose databases by companies including MongoDB, Elastic, and various major cloud providers. Chroma has raised substantial venture funding from investors including Astasia Myers's Quiet Capital and other venture firms focused on AI infrastructure, reflecting significant investor interest in foundational tooling for the retrieval-augmented generation application pattern.
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