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ClassDojo
Enterprise Software
ClassDojo is a classroom communication app that helps teachers, students, and parents stay connected, share updates and photos, and manage classroom behavior and engagement.
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ClassDojo was founded in 2011 by Sam Chaudhary and Liam Don, both former teachers, initially building a classroom behavior management tool that let teachers award positive feedback points to students in real time for demonstrating desired behaviors, displayed on a classroom screen using simple monster-like character avatars representing each student, a gamified approach designed to make classroom behavior expectations more visible and engaging for younger students than traditional behavior charts or verbal reminders. Over time, ClassDojo expanded significantly beyond its original behavior tracking feature into a much broader classroom communication platform connecting teachers, students, and parents. The platform's communication features let teachers share photos, videos, and updates from classroom activities directly with parents in real time, send classroom-wide or individual messages, and give parents visibility into their child's school day and classroom community in a way that traditional periodic parent-teacher communication, such as occasional newsletters or parent-teacher conferences, historically did not provide, addressing a genuine gap in day-to-day home-school communication that many parents and teachers found valuable, particularly for younger elementary school students. ClassDojo has grown to be used by a very large share of K-8 schools and teachers in the United States and internationally, achieving broad organic adoption driven substantially by individual teachers signing up and inviting their own students' families, a bottoms-up growth pattern similar to other widely adopted classroom and productivity tools. The company has largely avoided a traditional advertising-supported or data-monetization business model given the sensitivity of children's data and privacy concerns in education technology, instead monetizing more recently through premium subscription features for parents and schools, alongside continued free access to its core communication features. ClassDojo has raised venture funding from investors including General Catalyst, Reach Capital, and GSV Ventures, reaching unicorn status as one of the most widely used classroom communication tools globally.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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