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Clickatell
Enterprise Software
Clickatell is a global business messaging company providing SMS and chat commerce infrastructure that lets businesses communicate with customers and process transactions over messaging channels like WhatsApp.
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Clickatell was founded in 2000 in South Africa by Pieter de Villiers, becoming one of the earliest companies in what has become known as the "communications platform as a service," or CPaaS, industry, initially providing SMS messaging infrastructure that let businesses send text messages to customers at scale for purposes such as marketing promotions, appointment reminders, and account notifications, at a time when SMS was one of the only widely available mobile messaging channels globally, particularly important in emerging markets across Africa and other regions where SMS remained a dominant communication channel even as smartphone-based messaging apps grew elsewhere. As messaging habits evolved globally, with WhatsApp and other chat apps becoming dominant communication channels in many markets, particularly across Africa, Latin America, and parts of Asia, Clickatell expanded its platform to support chat commerce, meaning the ability for businesses to not just send messages but conduct actual commercial transactions, such as accepting payments, processing orders, and providing customer service, directly within a chat conversation on platforms like WhatsApp, rather than requiring customers to leave the messaging app to visit a separate website or app to complete a transaction. This positioning as a "chat commerce" platform, rather than only a messaging or notification tool, reflects Clickatell's bet that the future of digital commerce and customer engagement in many markets, especially those with high mobile messaging app usage and historically lower e-commerce website penetration, will increasingly happen directly within chat interfaces customers already use daily for personal communication. The company's customers span banks, telecommunications companies, retailers, and other businesses across a large number of countries seeking to reach customers through mobile messaging channels. Clickatell has operated as one of the longer-established players in the mobile messaging and CPaaS industry, competing with other messaging infrastructure providers including Twilio, MessageBird, and Infobip.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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