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Coast
Fintech
Coast is a fintech company providing modern, digitally native fuel cards and expense management tools for commercial vehicle fleets, aiming to replace older legacy fleet card providers.
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Coast was founded in 2021 by Daniel Simon, entering the fleet fuel card and expense management market alongside several other newer fintech entrants targeting an industry the founders argued had been underserved by legacy fuel card providers offering outdated technology, limited digital tools, and poor customer support relative to modern fintech product standards common in other business financial services categories. Coast's core product is a fuel card and broader corporate card product for commercial vehicle fleets, giving fleet operators real-time visibility into fuel and other vehicle-related spending, driver-level spending controls to reduce fraud and misuse, and modern digital account management tools such as a mobile app and web dashboard, rather than the more limited paper statement and phone-support-driven experience common among older, established fleet card providers. The company has positioned its product particularly toward small and mid-sized commercial fleets, a segment that includes a very large number of trucking companies, delivery and service businesses, and other operators of vehicle fleets ranging from a handful of vehicles to several hundred, many of which have historically had limited leverage to negotiate favorable terms or receive strong service from larger, more established fleet card providers focused primarily on very large enterprise fleet customers. Coast has expanded its product offering over time to include broader spend management capabilities beyond fuel specifically, including maintenance and other vehicle-related expense categories, positioning itself as a more complete financial operating system for commercial fleets rather than solely a fuel card. The company operates in a competitive category that has attracted several venture-backed fintech entrants in recent years, including AtoB and CloudTrucks, alongside long-established legacy fleet card providers such as WEX and Fleetcor, all competing for the substantial and historically underserved commercial fleet fuel and expense management market. Coast has raised venture funding from investors to expand its product offering and customer base within this competitive category.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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