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Copper
Fintech
Copper, formerly known as ProsperWorks, is a San Francisco-based customer relationship management (CRM) platform built specifically to integrate natively with Google Workspace.
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Copper was founded around 2011-2013 in San Francisco under the name ProsperWorks, built around a specific and somewhat contrarian positioning at the time: rather than building a general-purpose CRM that could integrate with many different email and productivity tools, ProsperWorks was designed from the ground up to work natively and deeply within Google Workspace (formerly G Suite), including Gmail, Google Calendar, Google Drive, and Google Sheets, on the theory that many small and mid-sized businesses that standardized entirely on Google's productivity suite would strongly prefer a CRM that felt like a natural extension of tools they already used daily rather than a separate system requiring users to leave their inbox and calendar to manage customer relationships. The company rebranded from ProsperWorks to Copper in 2018 to reflect an evolution in positioning toward broader "relationship management" rather than narrower sales pipeline tracking, while maintaining its core differentiator of deep, native Google Workspace integration, including a Gmail sidebar that automatically surfaces and updates contact and deal information as users read and send emails, reducing the manual data entry that has historically been one of the most common complaints salespeople have about traditional CRM systems. Copper has been recognized by Google as a "Recommended for Google Workspace" application, a distinction few competing CRM platforms hold, reflecting the depth of its integration and its close relationship with Google, whose venture arm GV has been among its investors. The company's customer base spans more than 30,000 small and mid-sized businesses globally, particularly agencies, consultancies, and professional services firms that have standardized on Google Workspace, and Copper has continued to add features including AI-assisted email writing tools and expanded project management capabilities, competing with broader CRM platforms such as HubSpot and Pipedrive as well as other Google Workspace-focused tools.
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