Enable

Enable was founded in 2016 by Andrew Butt, based on the observation that rebate agreements, the complex financial arrangements common in industries such as manufacturing, distribution, and wholesale retail where a supplier offers a customer or channel partner a rebate, discount, or other financial incentive tied to purchase volume or other performance metrics, are typically managed using an unwieldy combination of spreadsheets, email, and manual calculations, despite these agreements often representing a very substantial share of a company's overall revenue and profitability, creating significant financial risk if rebate calculations are inaccurate or if a company loses visibility into which agreements are actually profitable. Enable's platform digitizes and automates the management of these rebate agreements, tracking the terms of potentially hundreds or thousands of individual agreements a company might have with different suppliers and customers, automatically calculating rebate amounts owed based on actual purchase or sales data, and providing analytics that help finance and sales teams understand which rebate agreements are actually driving profitable growth versus simply eroding margin without a clear return, a level of visibility that manual spreadsheet-based rebate tracking typically cannot provide at scale given the sheer complexity and volume of agreements many manufacturers and distributors maintain. The company's customers span manufacturers, distributors, and wholesalers across industries including industrial products, consumer goods, and building materials, where complex, multi-party rebate and incentive structures throughout the supply chain are common but have historically been managed with surprisingly limited technology given how much revenue and profit these agreements can represent. Enable has positioned rebate management as an underappreciated but financially significant category of enterprise software, arguing that better visibility and automation in this area can directly improve a company's profitability by both reducing administrative overhead and by surfacing which rebate relationships are genuinely value-creating. The company has raised substantial venture funding from investors including Norwest Venture Partners, Sapphire Ventures, and Redpoint Ventures, reaching a valuation exceeding $1 billion.

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