Companies
/
Ethos Technologies
Fintech
Ethos is a San Francisco-based life insurance company that uses data and algorithmic underwriting to let customers get life insurance coverage online in minutes, often without a medical exam.
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
Ethos was founded in 2016 by Peter Colis and Lingke Wang, based on the observation that the traditional life insurance purchasing process, often involving lengthy paper applications, in-person medical exams, and weeks of waiting for underwriting decisions, had remained largely unchanged for decades despite most other financial products moving to much faster, more digitally native purchasing experiences, a friction-filled process that the founders argued contributed to a significant share of Americans remaining underinsured or entirely uninsured for life insurance despite recognizing its importance for protecting their families. Ethos's platform uses algorithmic underwriting, drawing on large volumes of third-party data such as prescription history, driving records, and other data sources in addition to information a customer provides directly, to assess an applicant's insurability and offer coverage decisions within minutes for many applicants, without requiring the traditional medical exam that has historically been a standard, but time-consuming and inconvenient, part of the life insurance underwriting process for most policies. This faster, more convenient purchasing experience has been particularly appealing to younger customers and first-time life insurance buyers who might otherwise be deterred from completing the traditional life insurance application process given its length and inconvenience. The company operates as a technology-driven insurance agency and also, through affiliated reinsurance arrangements, takes on underwriting risk directly for some of the policies it issues, working with reinsurance partners and issuing carriers to back the coverage it sells. Ethos has expanded its product offerings to include term life insurance in varying coverage amounts and durations, positioning itself to serve a broad range of customers from young families seeking basic coverage to those wanting larger policies. The company has raised very substantial venture funding from investors including Sequoia Capital, General Catalyst, and SoftBank Vision Fund, reaching a valuation exceeding $2.7 billion, competing with other digital life insurance platforms including Ladder and Bestow.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
