Companies
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eToro
Fintech
eToro is an Israel-founded, publicly traded social trading and investing platform that lets users trade stocks, crypto, and other assets while also following and automatically copying other traders' portfolios.
$2.14B
-$74.63
62.24%
30 days ago
$119.91
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eToro was founded in 2007 in Israel by Yoni Assia, Ronen Assia, and David Ring, building a trading and investing platform distinguished by its "social trading" features, which let users see other traders' portfolios, performance history, and investment activity, and, through a feature called CopyTrader, automatically replicate a chosen trader's positions and trading decisions in their own account in real time, an approach the company has argued makes investing more accessible and transparent for newer or less experienced investors who can learn from and mirror the strategies of traders with demonstrated track records rather than needing to develop their own investment expertise from scratch. The platform supports trading across a wide range of asset classes, including stocks, exchange-traded funds, cryptocurrencies, commodities, and various derivative and contract-for-difference (CFD) products, the latter being particularly popular among eToro's international user base outside the United States, though CFDs face significant regulatory restrictions in the U.S. given their leveraged, speculative nature. eToro has built a large global user base spanning many countries, with a particularly strong presence in Europe and other international markets, alongside a growing but more limited U.S. business given the different regulatory framework and product restrictions applicable to U.S. retail investors. The company pursued a long and at times complicated path toward public markets, including an earlier attempted SPAC merger that was called off in 2022 amid challenging market conditions for high-growth fintech companies, before ultimately completing a traditional initial public offering on the Nasdaq stock exchange in May 2025. eToro has raised substantial private funding over its history from investors including SoftBank Vision Fund, Spark Capital, and Ion Group prior to its public listing, and it competes with other retail trading platforms including Robinhood, as well as with the CFD and social trading offerings of various European and international brokers.
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