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Flipboard is a content aggregation and social curation app that lets users create personalized, magazine-style feeds by collecting and organizing articles, images, and other content from across the web.
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Flipboard was founded in 2010 by Mike McCue and Evan Doll, launching initially as an iPad app that transformed a user's social media feeds and selected news sources into a visually rich, magazine-style reading experience, at a time when tablets were newly popular and there was significant interest in reimagining how people consumed news and social content in a more visually engaging format than a simple chronological feed or list of links. The app's signature "flip" page-turning interaction and visually driven layout distinguished it from more text-heavy news readers and helped it gain significant early popularity and critical acclaim, including recognition as Apple's App of the Year shortly after its launch. Over time, Flipboard evolved from primarily aggregating a user's existing social media connections into a broader content discovery and curation platform, letting users follow specific topics, publishers, and other users' curated collections, called "Flipboard Magazines," which let individual users act as curators assembling collections of content around specific interests or themes for other users to follow and read, an early example of content curation as its own distinct social activity separate from original content creation. The company built partnerships with a large number of publishers who make their content available for aggregation and discovery through Flipboard, functioning as a discovery and traffic referral channel for publishers in addition to being a reading destination for users. Flipboard has navigated significant shifts in the broader media and social media landscape since its founding, including changes in how major social platforms make content and APIs available to third-party aggregators, and has continued to position itself around curated, human-driven content discovery as an alternative to purely algorithmic social media feeds, including exploring integration with decentralized social media protocols such as the ActivityPub protocol underlying Mastodon as an additional content source and community feature.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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