Companies
/
G2
Enterprise Software
G2 is a Chicago-based software review and discovery platform where business software buyers can read verified user reviews and compare products before making purchasing decisions.
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
G2 was founded in 2012 by Tim Handorf and Godard Abel (who had previously founded and sold another software company, BigMachines), based on the observation that business software buyers, much like consumers researching products on sites such as Yelp or Amazon reviews, wanted access to authentic, verified peer reviews when evaluating business software purchases, but that the business software industry had historically relied much more heavily on analyst reports, vendor marketing claims, and sales demos than on genuine, verified user feedback, particularly compared to how thoroughly consumers research many everyday purchases using review sites. G2's platform hosts verified user reviews of business software products across a very wide range of categories, from customer relationship management and marketing tools to accounting software, cybersecurity products, and much more, using verification processes intended to confirm that reviewers are genuine, current users of the product they're reviewing rather than fake or incentivized reviews, and aggregates this review data alongside other signals into rankings and comparison reports, such as its widely referenced quarterly "Grid" reports that rank competing software products within a category based on user satisfaction and market presence. The company has built a significant business model around software vendors themselves, who can claim and enhance their product profiles on G2, access review generation and reputation management tools, and purchase advertising and lead generation placements, monetizing both from software buyers researching purchases and from software vendors seeking visibility and credibility with those buyers. G2's review data and rankings have become a significant factor in software purchasing decisions and vendor marketing strategies, with many software companies actively soliciting customer reviews on G2 as part of their marketing efforts, given how influential the platform has become in software buyers' research and vendor comparison processes. The company has raised substantial venture funding from investors including IVP, Emergence Capital, and Goldman Sachs Growth, reaching a valuation exceeding $1 billion, competing with other software review platforms including TrustRadius and Capterra (owned by Gartner).
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
No news available for this company.
