Companies
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Gusto
Enterprise Software
Gusto is a San Francisco-based payroll, benefits, and HR software company designed specifically for small businesses.
$7.84B
+$14.13
191.81%
30 days ago
$7.36
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Gusto was founded in 2011 by Josh Reeves, Tomer London, and Edward Kim, originally under the name ZenPayroll, based on the observation that small business owners often lacked access to payroll, benefits administration, and HR software as user-friendly and accessible as the tools available to larger companies with dedicated HR and finance staff, motivating the founders to build simplified, small-business-focused payroll software that handles the considerable complexity of tax withholding, compliance, and benefits administration behind an accessible, easy-to-use interface. Gusto's platform has expanded considerably beyond its original payroll processing core into a broader small business HR platform, including health insurance and other benefits administration, workers' compensation insurance, and various HR compliance and people management tools, positioning the company as a comprehensive back-office platform for the specific operational needs of small businesses, which often lack dedicated in-house HR or payroll staff and instead need software that can handle much of this administrative complexity with minimal ongoing manual effort. The company has built partnerships with accounting firms and bookkeepers who often manage payroll on behalf of their small business clients, recognizing that many small businesses access payroll and HR services indirectly through a trusted accounting professional rather than managing this function entirely in-house themselves. Gusto has raised substantial venture funding from investors including General Catalyst and T. Rowe Price, reaching a valuation exceeding $9.5 billion, competing with ADP, Paychex, and other smaller competitors in the small business payroll and HR software category.
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