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HomeLight
Fintech
HomeLight is a San Francisco-based real estate technology company that uses data to match home buyers and sellers with top-performing local real estate agents, and offers related home financing and cash-offer products.
$1.05B
+$5.39
92.48%
30 days ago
$5.83
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HomeLight was founded in 2012 by Drew Uher, based on the observation that consumers buying or selling a home, one of the largest and most consequential financial transactions most people undertake, typically had very limited objective data to help them choose a real estate agent, often relying instead on personal referrals or simply picking whichever agent's yard sign or advertisement they happened to notice, despite significant, measurable variation in individual agents' actual transaction volume, pricing performance, and track record within a given local market. HomeLight's core platform analyzes historical transaction data across a very large number of real estate agents in local markets nationwide, using this data to generate objective performance rankings and match consumers with agents who have a strong demonstrated track record specifically relevant to their needs, such as agents with particularly strong experience in a specific neighborhood, price range, or property type, rather than consumers needing to rely on subjective referrals or advertising exposure alone to choose an agent. The company generates revenue primarily through referral fees paid by the real estate agents it connects with consumers, a common business model in real estate technology given that agent commissions represent a substantial pool of transaction value from which referral fees can be paid without direct cost to the consumer being matched. HomeLight has expanded significantly beyond its original agent-matching service into adjacent real estate transaction products, including a cash-offer program that lets home sellers receive a cash offer for their home to provide certainty and speed compared to a traditional listed sale, and mortgage and other home financing products, positioning itself as a broader real estate transaction platform rather than only an agent referral service. The company has raised substantial venture funding from investors including Zeev Ventures, Group 11, and Menlo Ventures, reaching unicorn status, competing with other real estate technology platforms including Zillow and Redfin's own agent-matching and technology-enabled transaction services.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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