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Impact
Enterprise Software
Impact.com is a Santa Barbara-based partnership management platform that helps brands manage and measure affiliate marketing, influencer, and other business partnership relationships.
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Impact was founded in 2008 by David A. Yovanno and other co-founders, building software that helps businesses manage what the company broadly terms "partnerships," a category encompassing traditional affiliate marketing relationships, in which publishers and content creators earn a commission for referring sales to a brand, as well as a broader range of business partnership types including influencer collaborations, business-to-business referral partnerships, and other performance-based marketing arrangements that have grown substantially as digital marketing has diversified well beyond traditional paid advertising channels. Impact's platform provides brands with tools to recruit, manage, and pay a network of marketing partners, including affiliates, influencers, and other referral partners, while providing tracking and analytics that measure which partnerships are actually driving valuable customer acquisitions and sales, addressing a category of marketing spend that has historically been harder to measure and optimize systematically than more traditional digital advertising channels like search and social media advertising, given the more diverse and often less standardized nature of partnership marketing relationships compared to buying ads directly from a small number of major advertising platforms. The company has positioned its platform as addressing the full partnership marketing lifecycle, from initially discovering and recruiting potential partners, through tracking and attributing sales driven by each partnership relationship, to automating commission payments to partners based on their performance, a workflow that many brands previously managed through more manual, fragmented processes involving separate affiliate network relationships, spreadsheet-based tracking, and manual payment processing. Impact's customers span consumer brands and e-commerce companies across many industries increasingly investing in partnership and affiliate marketing as a complement to, or in some cases partial replacement for, more traditional paid digital advertising channels that have faced rising costs and effectiveness challenges amid privacy changes affecting digital ad targeting. The company has raised substantial venture funding from investors including Great Hill Partners and Silversmith Capital Partners, reaching a valuation exceeding $1.5 billion, competing with other partnership marketing platforms.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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