About Iterable
Iterable was founded in 2013 by Justin Zhu and Andrew Boni, based on the observation that as customer communication channels multiplied beyond just email to include SMS text messages, mobile app push notifications, in-app messages, and various other channels, marketing teams needed a unified platform to plan, execute, and analyze coordinated customer communication campaigns spanning all of these channels together, rather than managing each individual channel using separate, disconnected tools that made it difficult to build a coherent, well-orchestrated customer communication strategy spanning a customer's full relationship with a brand across whatever channels they happen to engage through.
Iterable's platform lets marketing teams design customer journeys and automated workflows that can span multiple communication channels based on individual customer behavior and preferences, such as automatically sending a push notification to customers who have the brand's mobile app installed but falling back to email for customers who don't, or triggering a personalized win-back campaign across multiple channels for customers who haven't engaged with a brand in a defined period, all orchestrated from a single platform rather than requiring separate tools and manual coordination across each individual channel. The company has positioned its platform particularly toward growth and lifecycle marketing teams at consumer-facing companies, including e-commerce, media, and gaming companies, that rely heavily on sophisticated, personalized cross-channel customer communication to drive engagement, retention, and revenue, differentiating itself from marketing automation platforms more narrowly focused on a single channel like email, or those built primarily for business-to-business marketing use cases rather than high-volume consumer marketing. Iterable's customers span consumer technology, e-commerce, media, and other industries with significant customer bases requiring sophisticated, personalized, multi-channel marketing communication at scale. The company has raised substantial venture funding from investors including Index Ventures, CRV, and Viking Global, reaching a valuation exceeding $2 billion, competing with other cross-channel marketing automation platforms including Braze and Klaviyo.
