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Kajabi
Enterprise Software
Kajabi is an Irvine, California-based all-in-one platform that lets online course creators, coaches, and other knowledge entrepreneurs build, market, and sell digital courses, memberships, and other online content.
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Kajabi was founded in 2010 by Kenny Rueter and Travis Rosser, based on the observation that individuals wanting to create and sell online courses, coaching programs, or other digital knowledge products historically needed to stitch together many separate tools, including website hosting, video hosting, email marketing, payment processing, and course content management, in order to launch and run an online education business, a fragmented and technically demanding setup that created a significant barrier for subject matter experts and educators who wanted to teach and monetize their expertise online but lacked the technical skills or resources to integrate many separate specialized tools themselves. Kajabi's platform consolidates the various functions needed to build and run an online course or coaching business into a single integrated product, including tools for building course content and structuring lessons, a website and landing page builder for marketing the course, email marketing automation for nurturing potential customers and existing students, payment processing for selling courses and other digital products, and community and membership site features for creators building ongoing subscription-based communities rather than only one-time course sales. This all-in-one approach has appealed particularly to individual creators, coaches, and small businesses without dedicated technical staff, who can launch and manage a complete online course business using Kajabi without needing to separately select, purchase, and integrate many different specialized software tools themselves. The company has grown alongside the broader expansion of the "creator economy" and online education market, as more individual experts, coaches, and content creators have sought to build businesses around selling knowledge and expertise directly to consumers online rather than through traditional educational institutions or employers. Kajabi's customers span independent course creators, coaches, and small businesses across a very wide range of subject matter areas and expertise. The company has raised substantial venture funding from investors including Tiger Global and Spectrum Equity, reaching unicorn status, competing with other online course and creator platforms including Teachable and Thinkific.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
