KeepTruckin

Motive was founded in 2013 by Shoaib Makani and Ryan Graves under the name KeepTruckin, entering the trucking technology market around the time the U.S. Federal Motor Carrier Safety Administration was moving to require electronic logging devices (ELDs) in most commercial trucks, replacing the paper logbooks truckers had traditionally used to manually record their required rest periods and driving hours under federal hours-of-service regulations designed to prevent driver fatigue, a regulatory mandate that created significant near-term demand for compliant electronic logging hardware and software across the trucking industry. The company's original core product provided the required electronic logging device hardware and companion software that let trucking fleets and independent truckers comply with federal hours-of-service regulations, while also providing GPS tracking and broader fleet visibility that helped fleet operators know where their vehicles and drivers were at any given time. Over time, the company expanded significantly beyond its original ELD compliance product into a much broader fleet management platform, including dash cameras and AI-driven driver safety monitoring that can detect risky driving behaviors such as distracted driving or hard braking, fuel and maintenance management tools, and broader operational analytics for commercial vehicle fleets. The company rebranded from KeepTruckin to Motive in 2021, reflecting this expanded scope well beyond its original truck-logging compliance origins into a more comprehensive physical operations management platform, and has expanded its target customer base beyond trucking specifically into other industries operating vehicle fleets and physical field operations, such as construction and field services companies. Motive has raised very substantial venture funding from investors including Iconiq Capital, Kleiner Perkins, and Scale Venture Partners, reaching a valuation exceeding $2.85 billion, competing with other fleet management and telematics providers including Samsara and Cambridge Mobile Telematics' relevant offerings.

News

10/22/2026

Motive launches AI Agents to automate fleet safety and maintenance

Motive's new AI Agents aim to enhance fleet efficiency and reduce losses from preventable issues, addressing a $46 billion annual problem in the industry.

FreightWaves

10/19/2026

Motive Technologies launches AI Agents to enhance fleet management

Motive Technologies introduces AI Agents to automate fleet management, targeting $46 billion in annual operational inefficiencies for fleet operators.

SiliconANGLE

9/12/2026

Motive Secures $1.3 Billion in Funding to Enhance Fleet Management Solutions

This funding positions Motive to innovate further in AI-driven fleet management, reflecting the increasing demand for operational efficiency in the transportation sector.

Crunchbase News

9/11/2026

Motive secures $1.3 billion in growth financing from General Catalyst

This funding enables Motive to enhance its AI capabilities and maintain private status while preparing for future public market opportunities.

FreightWaves

9/2/2026

Motive launches AI system to cut fleet repair costs

Motive's new AI-powered maintenance system aims to reduce rising fleet repair costs and unplanned downtime, addressing a critical challenge for 80% of fleets.

FreightWaves