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Klaviyo
Enterprise Software
Klaviyo is a publicly traded, Boston-based marketing automation platform that helps e-commerce brands send personalized email and SMS marketing based on detailed customer purchase and behavior data.
$10.5B
+$2.90
8.60%
30 days ago
$33.68
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Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen, based on the observation that most email marketing platforms at the time offered relatively basic list segmentation and personalization capabilities, while e-commerce businesses in particular had access to rich, granular data about individual customers' browsing behavior, purchase history, and product preferences that could enable much more precisely targeted and personalized marketing communications than most marketing tools of that era were built to take advantage of effectively. Klaviyo's platform deeply integrates with e-commerce platforms, particularly Shopify, pulling in detailed store and customer data to let merchants build highly personalized, automated email and SMS marketing campaigns based on specific customer behaviors, such as automatically sending a personalized follow-up email featuring a product a customer viewed but didn't purchase, or a win-back campaign specifically targeting customers who haven't made a purchase in a defined period, using the underlying customer and product data far more granularly than generic email marketing tools not specifically built around e-commerce data models typically support. The company built particularly deep integration with Shopify's e-commerce platform, and became a widely used marketing tool within the Shopify merchant ecosystem that helped fuel significant organic growth as Shopify's own merchant base expanded substantially over the past decade. Klaviyo has expanded from its original email marketing focus into SMS marketing and broader customer data platform capabilities, positioning itself as a comprehensive marketing and customer data platform specifically optimized for e-commerce and direct-to-consumer brands rather than a more generic, industry-agnostic marketing automation tool. The company went public via a traditional initial public offering on the New York Stock Exchange in September 2023. Klaviyo has raised substantial private venture funding over its history from investors including Summit Partners and Shopify itself prior to going public, competing with other e-commerce marketing platforms including Bluecore and Iterable.
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