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Loom
Enterprise Software
Loom is a San Francisco-based video messaging company that lets people quickly record and share short screen-recording videos for asynchronous workplace communication, acquired by Atlassian in 2023.
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Loom was founded in 2015 by Joe Thomas, Vinay Hiremath, and Shahed Khan, based on the observation that many workplace communications that would benefit significantly from visual, verbal explanation, such as walking a colleague through a piece of software, explaining a complex piece of feedback on someone's work, or demonstrating how to complete a specific task, were often instead communicated through much less effective written messages or required scheduling a live video call, both of which are poorly suited to quick, asynchronous explanations that don't require real-time back-and-forth discussion. Loom's core product lets users quickly record a video of their screen, their own webcam, or both simultaneously, along with narrated audio explanation, then instantly generates a shareable link to that recorded video that recipients can watch on their own schedule, without needing to coordinate a live video call or attempt to explain something complex through written text alone, a workflow specifically designed for asynchronous communication that respects the recipient's own schedule rather than requiring real-time coordination the way a live video call does. This asynchronous video messaging format proved particularly valuable for distributed and remote teams working across different time zones, where scheduling live video calls for every explanation or piece of feedback becomes increasingly impractical, and for communicating certain types of information, particularly visual demonstrations or nuanced feedback, that are often communicated much more clearly and efficiently through a short narrated video than through written text alone. Loom experienced significant growth during the broader shift toward remote and hybrid work accelerated by the COVID-19 pandemic, as more teams sought effective tools for asynchronous communication given reduced in-person interaction. The company was acquired by Atlassian, the maker of workplace collaboration tools including Jira and Confluence, in 2023 for approximately $975 million, integrating Loom's asynchronous video communication capabilities into Atlassian's broader suite of workplace collaboration products, following an earlier attempted acquisition by Dropbox that did not proceed to completion.
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