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MessageBird
Enterprise Software
MessageBird (rebranded as Bird) is an Amsterdam-founded communications platform providing APIs and tools that let businesses send SMS, WhatsApp, voice, and other messaging communications to customers at scale.
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MessageBird was founded in 2011 by Robert Vis, building communications infrastructure that lets businesses programmatically send and receive messages across a wide range of communication channels, including SMS text messages, voice calls, and increasingly popular chat app channels such as WhatsApp, addressing business needs ranging from appointment reminders and delivery notifications to customer support and marketing messages, all through a unified set of developer-facing APIs rather than requiring businesses to separately integrate with each individual communication channel and telecommunications carrier relationship needed to reach customers reliably across different countries and channels. The company built particularly strong infrastructure and carrier relationships supporting WhatsApp Business API access, an important channel given WhatsApp's enormous global user base and dominant position as the primary messaging platform in many international markets, positioning MessageBird as key infrastructure for businesses wanting to engage customers through WhatsApp for customer service, order updates, and marketing purposes rather than only traditional SMS or email. MessageBird rebranded to Bird in 2023, reflecting a broader ambition to position itself not merely as a messaging API provider but as a more comprehensive customer engagement and marketing platform, incorporating AI-driven capabilities into its communication tools and expanding into broader customer relationship and marketing automation functionality built around its core messaging infrastructure. The company's customers span businesses across many industries and geographies seeking to communicate with customers across the growing number of messaging channels customers actually use, particularly important for businesses operating internationally given how significantly preferred messaging channels vary by country and region, with WhatsApp dominant in many markets outside the United States while SMS and other channels remain more prevalent domestically. MessageBird/Bird has raised very substantial venture funding from investors including Kaszek Ventures and Kennet Partners, and reportedly reached a valuation exceeding $2.85 billion at its peak, competing with other communications platform providers including Twilio and Vonage in the broader CPaaS (communications platform as a service) category.
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