Moloco

Moloco was founded in 2013 by Ikkjin Ahn, Yonghee Cheon, and Yeolhwa Sohn, former Google engineers with backgrounds working on Google's own advertising and machine learning systems, applying that expertise to build a machine learning-driven programmatic advertising platform aimed particularly at mobile app companies seeking to acquire new users and e-commerce companies seeking to convert app users into customers, addressing the significant technical machine learning expertise required to optimize advertising bidding and targeting decisions effectively across the enormous scale and speed of real-time programmatic mobile advertising auctions. Moloco's core technology uses machine learning models to make real-time bidding decisions on mobile advertising inventory, helping advertisers, including mobile app developers seeking new user acquisitions and e-commerce and retail companies seeking to drive purchases and app engagement, more efficiently target the specific mobile users most likely to take a desired action, such as installing an app or making a purchase, than less sophisticated targeting and bidding approaches would achieve, a machine learning-intensive discipline where Moloco's team's prior direct experience building similar systems at Google gave the company a differentiated technical foundation relative to many competing mobile advertising technology providers. The company has expanded from its original mobile app user acquisition advertising focus into broader "retail media" technology, providing the underlying machine learning and advertising technology infrastructure that lets e-commerce companies and retailers build their own advertising networks, similar to how Amazon has built a very significant advertising business letting brands advertise their products directly within Amazon's own shopping platform, a retail media category that has grown substantially as e-commerce companies have recognized the potential to monetize their own shopping traffic through advertising in addition to direct product sales. Moloco's customers span mobile app developers and, increasingly, e-commerce and retail companies building their own retail media advertising businesses using Moloco's underlying machine learning and advertising technology. The company has raised substantial venture funding from investors including Tiger Global, Altos Ventures, and IGSB, reaching a valuation exceeding $2.1 billion.

News

9/17/2026

Moloco Unveils New Brand Identity to Enhance Market Presence

Moloco's rebranding, designed by Pentagram, aims to clarify its AI-driven advertising technology and strengthen its position in the competitive ad market.

Yahoo Finance

8/20/2026

GrowthLoop Launches Integrated Commerce Media Network with Moloco Partnership

The new Commerce Media Network streamlines retail media operations, enhancing audience activation and measurement capabilities, crucial for navigating the $300 billion retail media market.

PR Newswire

8/19/2026

Moloco Launches Agency Partner Program to Boost Global Advertising

Moloco's new Agency Partner Program aims to enhance brand performance and media buying for global agencies, leveraging AI-driven strategies with founding partners PMG and Dentsu UK&I.

Yahoo Finance

8/17/2026

Moloco Launches Agency Partner Program to Boost Global Collaboration

Moloco's new Agency Partner Program aims to enhance collaboration with over a dozen founding partners, providing resources and support to drive growth in performance advertising.

PR Newswire

5/19/2026

Moloco Drives AI Marketing Shift with 67% Leader Anticipation

As 67% of marketing leaders foresee AI-driven disruption, brands must adapt their strategies to leverage first-party data and AI capabilities, positioning themselves for competitive advantage in an increasingly automated consumer landscape.

Forbes