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MURAL
Enterprise Software
MURAL is a San Francisco-based digital whiteboarding platform that lets distributed teams collaborate visually through virtual sticky notes, diagrams, and brainstorming templates.
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MURAL was founded in 2011 by Mariano Suarez-Battan, Pato Jutard, and Augustin Huerta in Buenos Aires, Argentina, building a digital whiteboarding platform designed to replicate and extend the kind of visual, collaborative brainstorming and workshop facilitation that has traditionally happened using physical whiteboards, sticky notes, and markers in an in-person conference room, letting distributed and remote teams conduct similar visual collaboration exercises, such as brainstorming sessions, retrospectives, and design thinking workshops, in a shared digital canvas accessible to participants regardless of their physical location. MURAL's platform provides an infinite digital canvas along with templates for common collaborative facilitation exercises, such as affinity mapping for organizing ideas into thematic groups, retrospective templates for teams reviewing completed projects, and various design thinking and brainstorming frameworks, giving teams structured starting points for common types of collaborative sessions rather than requiring every team to build these facilitation structures from scratch on a blank digital canvas. The company experienced particularly significant growth during the COVID-19 pandemic, as widespread remote work dramatically increased demand for digital tools that could replicate in-person collaborative and brainstorming activities that teams could no longer conduct around a physical whiteboard in a shared office space, a growth dynamic shared by several digital whiteboarding and virtual collaboration tools during that period. MURAL has positioned itself particularly toward larger enterprise customers and use cases involving structured workshop facilitation, such as design thinking exercises and strategic planning sessions, differentiating somewhat from competitor Miro, which has pursued a broader range of use cases and customer segments including smaller teams and less formally facilitated collaborative work. The company's customers span enterprise teams across many industries using visual collaboration for strategic planning, product design, and process improvement workshops. MURAL has raised substantial venture funding from investors including Insight Partners, Tiger Global, and Accel, reaching a valuation exceeding $2 billion, competing primarily with Miro in the digital whiteboarding category.
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