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Mux
Enterprise Software
Mux is a San Francisco-based video infrastructure company providing APIs that let developers add video streaming, encoding, and analytics to their applications without building video infrastructure themselves.
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Mux was founded in 2016 by Jon Dahl and Steve Heffernan, based on the observation that building reliable, high-quality video streaming infrastructure, including video encoding to support different devices and connection speeds, content delivery network integration for reliable global video delivery, and analytics to understand how video content is actually being watched, is technically complex and requires specialized video engineering expertise that most software companies wanting to add video features to their products don't have in-house, creating demand for developer-friendly video infrastructure APIs that could handle this complexity on behalf of companies that simply want to embed reliable video functionality into their own applications. Mux's platform provides APIs that let developers add video upload, encoding, and streaming capabilities to their applications, handling the underlying technical complexity of properly encoding video for playback across many different devices and network conditions, and Mux Data, a video analytics product that gives companies detailed visibility into video playback quality and viewer engagement metrics, such as buffering rates, playback errors, and viewer drop-off points, insights that are important both for companies whose core product involves significant video content and for any company using video as a meaningful part of their broader product experience. The company has positioned itself as infrastructure specifically for developers building video features into their own applications, rather than competing directly with consumer-facing video platforms like YouTube or enterprise video conferencing tools like Zoom, instead serving as backend infrastructure that a very wide range of different types of applications, from online course platforms to social media apps to telehealth services, can build upon to add reliable video functionality without needing deep in-house video engineering expertise. Mux's customers span software companies across many industries incorporating video as a meaningful part of their product experience. The company has raised substantial venture funding from investors including Accel, Battery Ventures, and Amplify Partners, reaching a valuation exceeding $1 billion, competing with other video infrastructure providers including Cloudflare Stream and traditional video CDN and encoding vendors.
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