Nextroll

NextRoll was founded in 2010 by Adam Berke, Aaron Bell, and Brian Whitman under the name AdRoll, entering the retargeting advertising market, a category of digital advertising specifically focused on showing ads to people who have previously visited a business's website but didn't complete a purchase or other desired action, based on the well-established marketing insight that customers who have already shown some interest in a business by visiting its website are generally significantly more likely to convert into paying customers than a cold audience who has never previously encountered the brand, making retargeting advertising a valuable complement to broader customer acquisition advertising aimed at reaching entirely new potential customers. The company's platform automates the technically complex process of identifying which website visitors should be shown retargeting ads, and then purchasing and delivering those targeted ads across a wide range of advertising placements and networks, letting businesses, particularly small and mid-sized e-commerce companies without large in-house advertising technology teams, run sophisticated retargeting advertising campaigns without needing deep technical expertise in programmatic advertising technology themselves. NextRoll has expanded significantly beyond its original retargeting advertising focus into broader marketing technology, including email marketing automation and other customer engagement tools, aiming to give small and mid-sized businesses a more comprehensive marketing technology platform rather than only addressing the specific retargeting advertising use case that originally built the company's customer base and brand recognition. The company rebranded its parent corporate entity from AdRoll to NextRoll, reflecting this broader positioning beyond its original AdRoll retargeting product, which continues to operate as one of its core product lines. NextRoll's customers span small and mid-sized e-commerce and other digital-first businesses seeking accessible, self-service marketing technology tools without the complexity and cost of enterprise-grade marketing platforms built primarily for much larger companies. The company has raised substantial venture funding from investors including Foundation Capital and Merus Capital, and has grown into an established player in the small business digital marketing technology category, competing with various other retargeting and small business marketing automation platforms.

News

1/27/2026

NextRoll Appoints Vibhor Kapoor as CEO Amid Market Shifts

Vibhor Kapoor's appointment as CEO of NextRoll signals a strategic pivot in leadership that may enhance the company's adaptability and innovation in a rapidly evolving digital marketing landscape, potentially impacting its competitive positioning and revenue growth.

GlobeNewswire

The American Bazaar

Ad Age

6/11/2025

AdRoll's Q2 2025 Report Highlights Shift in Digital Advertising Landscape

AdRoll's report signals a critical pivot in digital advertising strategies, urging brands to adapt to shifting consumer sentiments and explore diverse channels to maintain engagement and drive conversions amid economic uncertainty.

PR Newswire

4/9/2025

NextRoll's AdRoll Launches New Connected TV Advertising Solution

AdRoll's new CTV advertising solution positions it to capitalize on the growing digital ad market, enhancing brand engagement while leveraging AI for targeted marketing, which could reshape competitive dynamics in the advertising landscape.

PR Newswire

3/13/2025

RollWorks Recognized as Market Leader in Lead Generation Automation by Research in Action

RollWorks' recognition as a market leader in lead generation automation underscores the growing importance of AI-driven insights in B2B marketing, positioning the company to significantly enhance sales and marketing alignment for its clients.

PR Newswire

2/11/2025

NextRoll Leads the Charge in Privacy-First Advertising Amid Cookie Decline

NextRoll's leadership in privacy-first advertising positions it to capitalize on the decline of third-party cookies, potentially reshaping industry standards and enhancing consumer trust in digital marketing.

Forbes

Evrim Ağacı