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Orb
Enterprise Software
Orb is a San Francisco-based billing infrastructure company providing usage-based billing software that helps software companies price and invoice customers based on consumption rather than only flat subscription fees.
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Orb was founded in 2021 by Alvaro Morales, Rita Ferreira, and Sinan Ozdemir, entering the billing infrastructure market at a time when a growing number of software companies, particularly infrastructure and AI companies, were adopting usage-based pricing models, in which customers pay based on how much they actually consume a given resource, such as the number of API calls made or units of computing resources used, rather than or in addition to flat monthly or annual subscription fees, a pricing model increasingly popular for infrastructure-style products where usage can vary dramatically between customers but that introduces significantly more billing complexity than simple flat-fee subscription billing. Orb's platform provides the underlying billing infrastructure needed to implement usage-based and hybrid pricing models accurately and reliably, handling the technically complex process of metering actual customer usage, calculating the resulting charges based on potentially complex, multi-tiered pricing structures, and generating accurate invoices, functionality that companies building products with usage-based pricing components have historically often needed to build as custom internal billing systems given the limitations of billing tools originally designed primarily around simpler flat-fee subscription models. The company has positioned itself as addressing an increasingly important infrastructure need given the broader industry shift toward usage-based and consumption-based pricing models, particularly prominent among AI companies charging based on API usage or computing resource consumption, and cloud infrastructure companies more broadly, where usage-based pricing has become a standard and expected pricing approach given the inherently variable resource consumption these products involve. Orb's customers span software companies, particularly those building infrastructure, API, and AI products with usage-based or hybrid pricing models, seeking to avoid building and maintaining complex custom billing infrastructure themselves. The company has raised venture funding from investors including a16z and Redpoint Ventures, competing with other billing infrastructure providers including Metronome and Stripe's own billing products in the growing usage-based billing infrastructure category that has expanded significantly alongside broader enterprise AI and infrastructure product adoption.
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