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orum
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Orum is a San Francisco-based sales technology company providing an AI-powered dialer that automates outbound cold calling, detecting live human answers so sales representatives spend more time in actual conversations.
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Orum was founded in 2018 by Jason Dorfman and Karthik Viswanathan, based on the observation that outbound sales development representatives, who are responsible for making a very large volume of cold calls to prospective customers as part of typical B2B sales prospecting, historically spent the large majority of their working time on unproductive dialing-related activities, such as manually dialing phone numbers, waiting for calls to connect, leaving voicemails that are rarely returned, and navigating automated phone menus and gatekeepers, with actual live conversations with prospects representing a relatively small fraction of a typical sales development representative's overall time, a significant productivity drag on outbound sales teams. Orum's core product is an AI-powered dialer that automates much of this unproductive dialing overhead, using parallel dialing technology that can call multiple phone numbers simultaneously and AI-driven call detection that automatically distinguishes between a live human answering, a voicemail greeting, an automated phone tree, or a dead number, connecting the sales representative to a live conversation only once a genuine human has actually picked up the phone, letting representatives spend a much higher proportion of their working time in actual prospect conversations rather than manually dialing and waiting through the many calls that don't result in a live connection. The company has expanded beyond its original dialing automation core into broader conversation intelligence and coaching capabilities, including AI-powered roleplay tools that let sales representatives practice pitches and objection handling against an AI-simulated prospect, automated call scoring and analysis, and a virtual "sales floor" feature designed to recreate some of the energy, accountability, and peer camaraderie of an in-person sales team floor for now commonly remote and distributed sales teams. Orum reports having powered more than a billion calls across more than 1,200 customer revenue teams, positioning itself as a prominent AI-forward sales dialer, particularly among B2B technology and software companies with significant outbound sales development functions. The company has raised approximately $51 million in funding from investors including Unusual Ventures, Craft Ventures, and Tribe Capital, competing with other sales engagement and dialer platforms.
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