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OwnBackup
Enterprise Software
Own Company, formerly OwnBackup, is a New Jersey-based data protection company providing backup, archiving, and data security tools specifically designed for SaaS applications like Salesforce.
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OwnBackup was founded in 2015 by Sam Gutmann, Ariel Kanterewicz, and Uri Levy, based on the observation that many businesses running critical operations on cloud-based software-as-a-service platforms, particularly Salesforce, which OwnBackup initially focused on specifically, mistakenly assumed that the SaaS provider itself was fully responsible for backing up and protecting their data against accidental deletion, corruption, or malicious activity, when in reality most SaaS providers' own infrastructure resilience and backup practices are designed primarily to protect against their own platform-wide outages and data center failures, not against an individual customer's own accidental data deletion, bad data imports, or other customer-side data loss scenarios, which remain the individual customer's responsibility to guard against under most standard SaaS provider terms of service. OwnBackup's platform provides automated, regular backups of a company's data within Salesforce and other supported SaaS platforms, letting customers restore lost, corrupted, or accidentally deleted data to a specific prior point in time, addressing a genuine and common risk given how frequently data loss incidents in cloud applications stem from human error, such as an employee accidentally deleting important records, a bad data import overwriting existing data, or a problematic automated workflow or integration corrupting data at scale, rather than from the SaaS provider's own infrastructure failing. The company expanded significantly beyond its original Salesforce backup focus into broader SaaS data protection covering other major cloud platforms, and into broader data security and archiving capabilities relevant to compliance and data governance needs, rebranding to Own Company to reflect this broader "SaaS data platform" positioning beyond only backup and recovery. The company's customers span businesses across many industries that rely heavily on Salesforce and other SaaS applications for critical business operations and want protection against SaaS data loss scenarios beyond what their SaaS providers' own infrastructure resilience addresses. Own was acquired by SaaS data management company Arctera (formerly part of Veritas) in 2025, having previously raised substantial venture funding from investors including Insight Partners, Salesforce Ventures, and Vertex Ventures, reaching a valuation exceeding $3.3 billion prior to its acquisition.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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