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Pendo
Enterprise Software
Pendo is a Raleigh, North Carolina-based product analytics platform that helps software companies understand how users actually interact with their products and deliver in-app guidance and feedback tools.
$1.35B
+$3.61
133.46%
30 days ago
$2.71
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Pendo was founded in 2013 by Todd Olson, Eric Boduch, Rahul Jain, and Erik Troan, based on the observation that product managers and product teams at software companies often had surprisingly limited visibility into how customers were actually using their software products in practice, relying heavily on qualitative customer feedback, sales team anecdotes, and support ticket patterns rather than comprehensive, quantitative data about which specific features customers actually use, how frequently, and where users commonly get confused or abandon a workflow, information that could meaningfully inform better product development prioritization decisions than less systematic, more anecdotal input alone. Pendo's platform provides detailed product usage analytics that track how users interact with specific features and workflows within a software product, helping product teams understand actual usage patterns rather than relying on assumptions or limited anecdotal feedback about how customers engage with their product, alongside in-app messaging and guidance tools that let product teams deliver contextual tooltips, onboarding walkthroughs, and other in-product communication directly within the software application itself, helping guide users toward successfully adopting features or completing workflows without needing users to consult separate help documentation or contact customer support. The company has positioned its combined analytics and in-app engagement platform as addressing the full loop of understanding how a product is actually being used and then directly acting on those insights by guiding users toward more successful product usage, rather than only providing analytics data that a product team would need to act on separately through other means such as email campaigns or updated documentation. Pendo has also built feedback collection tools that let product teams systematically gather and prioritize feature requests and other customer feedback, complementing its usage analytics with more direct qualitative input from users. The company's customers span software companies across many industries seeking better visibility into product usage and more effective ways to guide user behavior within their applications. Pendo has raised substantial venture funding from investors including Battery Ventures, Meritech Capital, and Tiger Global, reaching a valuation exceeding $2.6 billion, competing with other product analytics platforms including Amplitude and Mixpanel.
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