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Productboard
Enterprise Software
Productboard is a San Francisco-based product management platform that helps product teams collect and prioritize customer feedback, feature requests, and build product roadmaps.
$1.66B
+$6.61
3,239.68%
30 days ago
$0.20
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Productboard was founded in 2014 by Hubert Palan and Daniel Hejl, based on the observation that product managers at software companies typically receive a very large volume of feature requests, feedback, and input from many different sources, including customer support tickets, sales team conversations, user interviews, and internal stakeholder requests, but historically lacked good tools for systematically collecting, organizing, and prioritizing this scattered feedback to inform product roadmap decisions, often relying on informal spreadsheets or simply the loudest or most recent feedback rather than a more systematic, data-driven prioritization process weighing the relative importance and frequency of different customer needs. Productboard's platform provides tools for centralizing customer feedback and feature requests from many different sources into a single system, tagging and organizing this feedback by theme and customer segment, and providing prioritization frameworks that help product managers weigh factors such as how many customers have requested a given feature, the customer segments most affected, and the relative development effort required, to make more systematic, defensible decisions about what to build next rather than relying on more ad hoc, less structured prioritization approaches. The company has positioned its platform as helping product teams practice a more disciplined, customer-informed approach to product management, sometimes described within the product management discipline as "customer-driven" product development, in contrast to product roadmaps driven more heavily by internal assumptions, competitor feature-matching, or whichever stakeholder is most vocal about their particular feature request, an approach the company argues leads to products more genuinely aligned with actual customer needs and willingness to pay. Productboard has also built roadmap visualization and communication tools that help product teams share their prioritized plans and rationale with other stakeholders across an organization, including sales, customer success, and executive leadership, addressing the common challenge of keeping various internal stakeholders aligned and informed about product direction and prioritization decisions. The company's customers span product teams at software companies across many industries and company sizes. Productboard has raised substantial venture funding from investors including Tiger Global, Dragoneer Investment Group, and Index Ventures, reaching a valuation exceeding $1.7 billion.
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