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Quantum Metric
Data Analytics
Quantum Metric is a Colorado-based digital experience analytics platform that helps companies understand how customers interact with their websites and apps, identifying friction points and quantifying the revenue impact of technical issues.
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Quantum Metric was founded in 2015 by Mario Ciabarra, based on the observation that companies with significant digital revenue, such as e-commerce retailers and other businesses with important online customer transactions, often struggled to quickly identify and prioritize the technical issues and user experience friction points on their websites and apps that were actually costing them the most revenue, since traditional web analytics tools typically provide aggregate usage statistics without clearly connecting specific technical bugs or usability problems to their actual quantified business and revenue impact, making it difficult for engineering and product teams to prioritize which issues to fix first based on genuine business cost rather than only technical severity or subjective judgment. Quantum Metric's platform captures detailed data about how users actually interact with a website or app, similar to session replay and digital experience analytics tools offered by some competitors, but with a particular emphasis on automatically quantifying the revenue and conversion impact of specific technical issues and user experience friction points, helping product, engineering, and business teams prioritize fixes based on calculated business impact rather than relying only on technical severity assessments or anecdotal customer complaints that may not reflect the true scale of a given issue's actual effect on revenue and customer conversion across the full user base experiencing it. This revenue-impact quantification capability has been particularly valuable for large e-commerce and other digital-revenue-dependent businesses, where even relatively obscure technical bugs affecting a specific browser, device type, or user flow can have surprisingly large aggregate revenue impact given the scale of traffic involved, but where that impact might not be obvious without systematic data connecting the technical issue to actual conversion and revenue outcomes across affected users. Quantum Metric's customers span large enterprises across e-commerce, financial services, travel, and other industries with significant digital revenue and customer-facing web and app experiences. The company has raised substantial venture funding from investors including Insight Partners, Highland Capital Partners, and Sapphire Ventures, reaching a valuation exceeding $2.1 billion, competing with other digital experience analytics platforms including FullStory and Glassbox.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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