Companies
/
ReCharge
Enterprise Software
Recharge is a Santa Monica-based subscription commerce platform that lets e-commerce merchants, particularly those on Shopify, offer subscription-based purchasing options for their products.
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
Recharge was founded in 2014 by Oisin O'Connor, based on the observation that a growing number of e-commerce brands, particularly in categories such as beauty, wellness, and consumable goods that customers purchase repeatedly over time, wanted to offer customers the option to set up recurring, automatically recurring subscription orders rather than requiring customers to manually repurchase products each time they ran out, but that most e-commerce platforms, including Shopify, did not natively support the specific technical requirements of subscription billing, such as managing recurring payment processing, letting customers modify or pause their subscription, and handling the various edge cases involved in ongoing subscription commerce relationships. Recharge's platform integrates with e-commerce platforms, particularly Shopify, where it has built particularly deep integration and market penetration, adding subscription commerce capabilities that let merchants offer customers the option to subscribe to regular recurring deliveries of a product, along with tools that let customers self-manage their own subscriptions, including changing delivery frequency, swapping products, or pausing and canceling subscriptions, capabilities that reduce the customer service burden on merchants while giving subscribers meaningful control and flexibility over their ongoing subscription relationship, an important factor in subscription commerce customer satisfaction and retention. The company has particularly benefited from the broader growth of direct-to-consumer subscription commerce as a business model, especially in categories like beauty products, supplements, coffee, and other consumable goods where recurring purchase behavior is common and where subscription commerce can provide merchants with more predictable, recurring revenue and improved customer lifetime value relative to relying entirely on one-off purchase transactions. Recharge's customers span e-commerce merchants across many industries, with particularly strong adoption among direct-to-consumer brands selling consumable or repeat-purchase products well suited to subscription commerce models. The company has raised substantial venture funding from investors including Summit Partners and Bessemer Venture Partners, reaching unicorn status, competing with other subscription commerce platforms and increasingly with subscription functionality built natively into e-commerce platforms themselves.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
