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Reify Health

Healthtech
Reify Health is a Boston-based clinical trial technology company (rebranded as ClinChoice Digital following acquisition) whose software helps pharmaceutical companies and research sites recruit patients and manage clinical trial enrollment more efficiently.
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Reify Health was founded in 2014 by Mark Hanson and Dan Doheny, based on the observation that clinical trial enrollment, the process of recruiting and screening patients to participate in the studies pharmaceutical companies conduct to test new drugs and treatments, has historically been one of the slowest and most unpredictable parts of the overall drug development process, with many clinical trials experiencing significant delays reaching their target enrollment numbers, delays that directly extend how long it takes for a potentially beneficial new treatment to reach approval and patients, given that clinical trial timelines are often gated primarily by how quickly a study can enroll enough qualifying patients across its various research sites. Reify Health's flagship product, StudyTeam, provides software used by clinical trial research sites, the hospitals, medical practices, and dedicated research centers that actually enroll and manage patients participating in a given clinical trial, to more efficiently track patient recruitment pipelines, manage the various screening and eligibility steps required before a patient can formally enroll in a trial, and communicate enrollment status and projections back to the pharmaceutical companies sponsoring the trial, replacing more manual, often spreadsheet-based tracking methods that made it difficult for trial sponsors to get real-time, accurate visibility into enrollment progress across the many different research sites participating in a typical multi-site clinical trial. The company's technology has aimed to address the chronic unpredictability of clinical trial enrollment timelines by giving both research sites and pharmaceutical sponsors better real-time data and predictive tools for understanding and managing the recruitment process, potentially helping identify and address enrollment bottlenecks earlier than traditional, less real-time tracking methods would surface them. Reify Health's customers span pharmaceutical and biotechnology companies conducting clinical trials, as well as the research sites and site networks that participate in running those trials. The company raised very substantial venture funding from investors including Sequoia Capital, Battery Ventures, and Adams Street Partners, reaching a valuation exceeding $8 billion during a period of intense investor interest in clinical trial technology, before being acquired and later rebranded under new ownership as part of a broader clinical research services organization.
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