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Rightway
Healthtech
Rightway is a New York-based healthcare navigation company that provides healthcare navigation and benefits-support services intended to help members understand provider options, benefits, and costs.
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Rightway was founded in 2017 by Jordan Feldman and Alex Zorychta, based on the observation that navigating the U.S. healthcare system, including finding an appropriate specialist, understanding what a given health insurance plan actually covers, and figuring out likely out-of-pocket costs before receiving care, is notoriously confusing and difficult even for relatively healthcare-literate consumers, a problem that has significant financial consequences both for individual patients, who may receive unexpectedly high bills or seek care from lower-quality or higher-cost providers due to lack of guidance, and for the self-insured employers who bear the direct cost of employee healthcare claims and have a direct financial interest in employees making more informed healthcare decisions. Rightway's platform provides employees at client employers with access to human care guides and clinical pharmacists who help members navigate healthcare decisions, including finding high-quality, appropriately priced specialists and facilities for a given medical need, understanding their specific health plan's coverage and likely out-of-pocket costs before receiving care, and coordinating care across multiple providers for patients managing complex or chronic health conditions that may involve seeing several different specialists, addressing a navigation and coordination gap that many patients face without dedicated support given how fragmented and difficult to navigate the broader U.S. healthcare system can be for an average consumer. The company has positioned its human-guided navigation approach as more personalized and higher-touch than purely digital, self-service healthcare navigation tools, arguing that many healthcare decisions, particularly for more complex or unfamiliar medical situations, benefit from direct human guidance rather than only algorithmic recommendations or informational content alone. Rightway's customers are primarily self-insured employers, who directly benefit financially from better-informed employee healthcare decision-making given their direct exposure to employee healthcare claims costs under a self-insured benefits structure. The company has raised substantial venture funding from investors including Thrive Capital, Tiger Global, and Khosla Ventures, reaching a valuation exceeding $1 billion, competing with other healthcare navigation companies including Included Health and Accolade.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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