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Seismic
Enterprise Software
Seismic is a San Diego-based sales enablement platform providing content management, training, and analytics tools that help large enterprise sales teams find and use the right materials throughout the sales process.
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Seismic was founded in 2010 by Doug Winter, Ed Calnan, and Chris Perry, entering the sales enablement software category with a focus on helping large, complex enterprise sales organizations manage and effectively deploy the extensive libraries of sales and marketing content, such as case studies, presentations, and competitive comparison materials, that these organizations typically accumulate but that individual sales representatives often struggle to efficiently find and use for a specific customer conversation, given how large and disorganized these content libraries can become at big enterprises with many different product lines, industries served, and marketing teams contributing content over time. Seismic's platform provides a centralized content management system specifically designed for sales enablement, using machine learning to help surface the most relevant content for a given sales representative's specific customer, industry, or deal stage, along with analytics that show marketing and sales enablement teams which specific content assets are actually being used by sales representatives and, more importantly, which content correlates with successfully closed deals, providing data-driven insight into which marketing and content investments are genuinely supporting sales outcomes versus content that gets created but rarely used effectively in real customer conversations. The company has expanded its platform beyond core content management into broader sales enablement capabilities, including sales training and coaching tools, and has particularly emphasized serving very large, complex enterprise sales organizations with substantial content libraries and sales teams spanning many different products, industries, and geographies, a customer segment where the content organization and discovery challenges Seismic addresses tend to be most acute given the sheer scale and complexity involved. Seismic's customers span large enterprise sales organizations across many industries, particularly those with complex product portfolios and substantial marketing content libraries that sales teams need to navigate effectively. The company has raised very substantial venture funding from investors including Permira, JMI Equity, and General Atlantic, reaching a valuation exceeding $3 billion, competing with other sales enablement platforms including Highspot.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
