Companies
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Side
Fintech
Side is a San Francisco-based real estate technology platform that provides brokerage, technology, transaction-management, and operational infrastructure supporting independently branded real-estate teams, subject to applicable licensing arrangements.
$1.37B
+$11.36
1,219.65%
30 days ago
$0.93
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Side was founded in 2017 by Guy Gal, Hilary Saunders, and Edward Wu, based on the observation that many experienced, successful real estate agents aspire to build their own independent brokerage brand rather than continuing to operate under a large, established brokerage's name and brand, but that actually establishing and running an independent brokerage requires substantial back-office infrastructure, including regulatory licensing compliance, transaction management, marketing support, and various other operational functions that most individual agents or small teams lack the resources or expertise to build and maintain independently. Side's platform provides this underlying brokerage infrastructure as a service, handling the regulatory, transactional, technology, and marketing support functions that let real estate agents and teams launch and operate their own independently branded real estate brokerage without needing to build this operational infrastructure from scratch themselves, letting a successful agent or team transition from working under a large national brokerage's brand to operating their own named, independently branded business while still receiving the underlying operational and compliance support a large brokerage would typically provide. This model has proven attractive to top-producing real estate agents who have built a strong personal or team brand and referral business but who see greater long-term value, and often better economics, in operating under their own independent brokerage identity rather than continuing to share revenue and brand identity with a large, more generic national brokerage franchise. Side has positioned itself as fundamentally different from a traditional real estate franchise model, since it does not require agents to adopt the Side brand for their consumer-facing business, instead operating entirely behind the scenes as infrastructure supporting each individual partner's own independent brokerage brand and identity. The company's customers are individual real estate agents and teams, particularly higher-producing agents with an established personal brand and client base, seeking to operate independent brokerages. Side has raised substantial venture funding from investors including Tiger Global, Coatue, and Trinity Ventures, reaching unicorn status.
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