Standard AI

Standard AI was founded in 2017 by Jordan Fisher, Michael Suswal, and Aaron Vega, entering the "checkout-free" or "grab and go" retail technology category pioneered publicly by Amazon's Amazon Go stores, using computer vision and sensor technology to automatically track which items a shopper takes off store shelves and charge them automatically as they simply walk out of the store, without requiring the shopper to scan items or interact with a traditional checkout process at all, a retail experience the industry broadly refers to as "just walk out" shopping. Standard AI's technology is designed to be retrofittable into existing retail store locations using cameras and other sensors installed within a store, distinguishing the company's approach from Amazon's original Amazon Go implementation, which was built into stores designed from the ground up specifically around this checkout-free shopping technology, letting Standard AI potentially bring similar checkout-free shopping capability to existing retail store locations without requiring retailers to build entirely new stores or undergo extremely disruptive renovations, an important practical consideration for established retail chains wanting to explore checkout-free technology within their existing store footprint rather than only in newly built locations designed specifically around the technology. The company's computer vision systems track shopper movement and item selection throughout the store using an array of ceiling-mounted cameras and other sensors, using machine learning models to accurately attribute which specific items each individual shopper has taken, a technically challenging computer vision problem given the need to accurately track multiple simultaneous shoppers, handle occlusion when a shopper's view of a shelf or their hand is temporarily blocked from camera view, and correctly attribute items even in a busy, crowded store environment. Standard AI's customers include retail chains and convenience stores seeking to offer checkout-free shopping experiences, competing with other checkout-free and computer-vision-based retail technology providers, as retailers have explored various approaches to reducing checkout friction and labor costs while managing the significant technical and cost challenges involved in reliably implementing this technology at scale.

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