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Stash
Fintech
Stash is a New York-based personal finance app offering automated investing, banking, and financial education tools aimed at helping everyday consumers start investing with small amounts of money.
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Stash was founded in 2015 by Brandon Krieg and Ed Robinson, based on the observation that many everyday consumers, particularly younger and first-time investors, found traditional investing intimidating and inaccessible, both because of a perceived need for significant capital to begin investing meaningfully and because of a lack of straightforward financial education helping newer investors understand basic investing concepts, motivating the development of an app that combined low investment minimums, allowing customers to begin investing with very small amounts of money, sometimes just a few dollars, alongside educational content designed to help build financial literacy and investing confidence for customers new to investing. Stash's platform lets customers build diversified investment portfolios using fractional shares, meaning customers can buy a small dollar-denominated portion of a stock or exchange-traded fund rather than needing enough capital to purchase at least one full share, a capability that meaningfully lowers the practical barrier to diversified investing for customers without substantial capital to invest, alongside automated recurring investment features that let customers set up regular small automatic contributions to their investment accounts, functioning similarly to a habit-building savings mechanism. The company has expanded beyond its original automated investing core into a broader personal finance platform, including a banking product with a debit card offering certain cash-back rewards structured to encourage saving and investing behavior, and continued emphasis on financial education content aimed at building customers' investing knowledge and confidence over time. Stash has positioned itself particularly toward financially underserved or investing-inexperienced consumers who might not otherwise engage with more traditional brokerage platforms that historically assumed a baseline level of investing knowledge and capital that many newer, younger, or lower-income investors did not have, aiming to build a more approachable on-ramp to long-term investing habits. The company has raised substantial venture funding from investors including Union Square Ventures, Goodwater Capital, and T. Rowe Price, reaching a valuation exceeding $1 billion, competing with other consumer investing apps including Acorns and Robinhood.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
