Companies
/
Tealium
Data Analytics
Tealium is a San Diego-based customer data platform providing tools that let businesses collect, unify, and activate customer data across their various marketing, analytics, and other digital tools in real time.
$1.99B
+$11.83
112.90%
30 days ago
$10.47
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
Sign up with Augment to see the latest market activity.
Tealium was founded in 2008 by Jeff Winsper, Mike Anderson, and Shawn Ellis, initially focused on tag management, a technical solution to a common problem facing marketing and analytics teams: websites often need to integrate with many different third-party marketing, analytics, and advertising tools, each traditionally requiring its own separate snippet of tracking code, or "tag," to be manually added to a website's code, creating both technical complexity for website developers managing many different tags and a slower, more cumbersome process whenever marketing teams wanted to add or modify which third-party tools were collecting data on the website. The company's tag management technology let marketing teams add, remove, and configure various third-party marketing and analytics tools without requiring a website developer to manually edit the site's underlying code for each individual change, significantly speeding up marketing teams' ability to test and deploy new marketing and analytics tools independently. Tealium expanded significantly beyond its original tag management core into becoming a broader "customer data platform," a category of software that aggregates and unifies customer data collected across a company's many different digital touchpoints and marketing tools into a single, unified customer profile, then makes that unified data available in real time to various downstream marketing, personalization, and analytics tools, addressing the common challenge of customer data being scattered and siloed across many different disconnected systems that don't share data with each other effectively, making it difficult to build a complete, real-time picture of an individual customer's behavior and preferences across all their interactions with a business. Tealium's real-time data unification and activation capability has been particularly valued by large enterprises seeking to power real-time personalization and marketing use cases that depend on quickly incorporating a customer's most recent behavior into how they're subsequently marketed to or served content, rather than relying on stale, batch-processed customer data updated only periodically. The company's customers span large enterprises across many industries. Tealium has raised substantial venture funding from investors including Silver Lake Waterman, Georgian Partners, and Institutional Venture Partners, reaching a valuation exceeding $1.2 billion according to PitchBook data, competing with other customer data platforms including Segment (owned by Twilio) and mParticle.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
No news available for this company.
